Timm Pfannenschmidt

1
IRPMA Code of Marketing Practices

• Timm Pfannenschmidt
• Chairman
• IRPMA Code of Marketing Practices Committee
• February 19, 2008

2
The Evolution of IRPMA COP
2003
2006
2007
2008

• 19922002 - IRPMA COP
• 2003 - Setting COP benchmarks to enhance the COP
  enforcement
• 2004, 2005, 2006 - amending benchmarks
• 2007
• Adopting new IFPMA code
• Revising benchmarks and QA
• 2008
• Revising benchmarks and QA

3

• Elements of IRPMA COP
• COP Articles
• COP benchmarks
• 2003.01 - 1st version
• 2003.07 - donations
• 2004.03 - Post-Marketing Studies
• 2004.09 - gifts for public hospital doctors
• 2005.10 - donations and educational grants
• 2007.03 - revised based on new Code
• 2008.03 - customary gifts/ funeral gift,
  year-end party
• COP QA
• Measurements for Resolving Disputes

4
Internal Communication- Train-the-trainer program
2007.01.25 Senior Director of DOH
COP Committee
5
External Communications

• Communication with Stakeholders
• Patient groups
• Hospital associations
• Media

2006.05.09 Superintendent of NTUH
2004.07 - NTUH released Ethic Guidelines on
Physicians Behavior

• 2006.08 - DOH released Guidelines on the
  Relationship between Physicians and Commercial
  Enterprises

6
Communication to Stakeholders
Insist on Health Transparency

• Distributed IRPMA COP Brochures to all hospitals
  (April 2007)
• Placed advertisement on newspapers (May 2007)

7
Priority Issues in 2008

• Reveal the 2008 COP to IRPMA member companies -
  to reinforce/intensify their internal training
• Communicate with HCPs to create a better
  understanding among our customers
• Promote the COP to the authorities - to achieve
  an industry-wide regulation

8
Thank You!