Quiz February 25th

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Quiz February 25th
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1. In the opening vignette, Macy's learned the
hard way that

• a. organic is not necessarily natural
• b. consumers love a deal
• c. fashion does not always equal style
• d. coupons are better than cost-cutting

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2. When a marketer distributes coupons for a
brand with a specific expiration date, they are
attempting to use sales promotion as a(n)

• a. brand franchise building promotion
• b. brand equity building promotion
• c. acceleration tool
• d. value added tool
• e. promotional marketing tool

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3. All of the following are examples of
trade-oriented sales promotion activities EXCEPT 

• A. off-invoice allowances
• B. promotional allowances
• C. point-of-purchase displays
• D. trade shows
• E. coupons

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4. Critics of sales promotions contend the
increase in sales promotions is leading to a
decrease in 

• A. retailer power
• B. ad readership scores
• C. brand equity
• D. promotional traps
• E. consumer primacy

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5. Who won the oscar for best supporting actress
this year?

• Karyn Elton
• Kaitlyn Elton
• Penelope Cruz