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Delia Bushell

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Delia Bushell. Managing Director, Sky Ireland. Delia Bushell. Managing Director, Sky Ireland ... One in every eight Sky households takes more than one Sky ... – PowerPoint PPT presentation

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Title: Delia Bushell


1
Delia Bushell Managing Director, Sky Ireland
2
Delia Bushell Managing Director, Sky Ireland19
OCTOBER 2006
3
SKY TODAY
  • Almost one in every three households(1) takes Sky
  • One in every five Sky households takes Sky
  • One in every eight Sky households takes more than
    one Sky subscription
  • .and all of these are growing
  • (1) In Ireland and the UK

4
SKY IN IRELAND
  • First Digital TV service
  • First Interactive TV service
  • First PVR (Sky)
  • First High Definition service
  • First Mobile TV service

5
CUSTOMERS ARE CHANGING
  • Increasingly cash rich, time poor society
  • Customers value control in their entertainment
    and wide access to it
  • The make-up of existing homes is changing
  • There will be increasing demand for more
  • Self-contained entertainment friendly rooms
  • Entertainment products per household
  • Bandwidth in and out of the household
  • Ability to interact, share create your own
    entertainment

6
The Whole-Home Solution
7
(No Transcript)
8
SUCCESS FACTORS
CUSTOMERS
9
THE LEADING BRAND
Choose one brand that in the future would be
the best at bringing together your (in-home)
entertainment and broadband requirements. Who
would it be?
Source ICM January 2006, all individuals aged
18-54
10
SERVICE
  • 44 million calls handled by Sky contact centres
    in FY 2006
  • 10,000 customer service staff
  • Complex call mix
  • Over 9,000 home visits every day by Sky engineers
    in FY 2006
  • 3,500 field engineers
  • Every visit is unique
  • 93 rate overall customer service experience
    very good or good(1)
  • Continue to raise the bar through CRM
  • More convenience
  • More personalisation
  • Maximise the lifetime value of a customer

(1)Sky customer satisfaction survey
11
CONTENT
  • Leading position in content
  • Established over a long period
  • Choice, both quality and range
  • Super-serve niches
  • Control and flexibility
  • TV, PC, Mobile
  • User Generated Content is the next wave
  • Current TV
  • MySpace

Recent contracts completed
12
INNOVATION - MOBILE SERVICES
Sky Remote Record via Mobile App SMS
Sky Mobile TV
Sky By Mobile
  • Launched Jan 2006 on 2.5G 3G phones
  • Sports, News Entertainment clips and text
  • Launched Summer 06
  • 7-day TV Guide Listing
  • Remote Record functionality via SMS, 3G and later
    Sky.com
  • Live streamed TV
  • Retailed jointly by Sky and Vodafone
  • 1.99 per week per channel mix

13
INNOVATION - BROADBAND CONTENTSKY BY BROADBAND
  • Launched January 2006
  • Choice of 350 films from Sky Movies, growing to
    1,000 titles (inc PPV)
  • Already over 1,200 Sky Sports clips including
    Premier League Champions League
  • More than 1m downloads since launch

14
INNOVATIONPlatform for growth
High Downstream Bandwidth DTH Satellite
Always-on Broadband
Massive Local Storage
The platform of the future will successfully
integrate satellite delivery, massive local
storage and always-on broadband
15
CONCLUSIONA Unique Player in the Convergence
Infotainment Space
  • 8.2 million customers have chosen Sky
  • One in five already take an additional product
  • Focus on delivering content our customers want
    with the flexibility to consume it where when
    they want to
  • Trusted to deliver innovative products that work
    at the press of a button
  • Have an infrastructure in place to install and
    service them
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