Scotland vs EnglandWales

1
Scotland vs England/Wales
2
Top basket penetrations
Scotland
England/Wales
where available
3
Shopping Missions
Distress To buy something I have run out of and
need fairly urgently Regular needs To buy
something I regularly buy, and often buy
here To-up To buy something in between bigger
shopping trips Specialist To pick up a
specific item for a specific occasion like a
bottle of wine for dinner Serial convenience I
come here very frequently, to buy most of my
grocery and household items Social
distraction To browse, or see if there are any
special offers, but not to purchase anything in
particular Spontaneous I saw the shop and just
popped in on the spur of the moment
Scotland
England/Wales
Q1
NB. Multiple responses allowed
4
8 of Scottish and 9 of English/Welsh
c-shoppers bought something on promotion what
was it?



Soft drinks
25
11

Chilled food
18
11


Confect-ionery
13
11



Crisps snacks
9
10
11

18
9
BWS
5
I failed to buy something here today
WHY?
WHY?
6
What will you do about this failed purchase?
Scotland Buy the item from another shop 37 Go
without 28 Wait until my next visit to this
shop 4
England/Wales Go without 30 Buy the item
from another shop 29 Wait until my next visit
to this shop 18
7
Trended visit frequency / week
Scotland
England Wales
8
Trip spend
Intended
Actual
9
Weekly spend
10
What are the 3 most important things when
shopping in stores like this?
England/Wales
NB Top 5 out of a possible 15 options.
11
Store ratings by criterion(average score /10)
Scotland
England Wales
12
Key take-outs

• Over half of Scottish shoppers visit their
  c-store for a regular purchase visiting more
  frequently than the English and Welsh.
• English/Welsh c-shoppers visit more for distress
  purchases (compared to the Scots).
• Scottish shoppers buy more newspapers, cigarettes
  and lottery than their English/Welsh
  counterparts.
• English/Welsh shoppers buy almost twice as much
  BWS in c-stores than the Scottish!
• A similar proportion of shoppers north and south
  of the border buy something on promotion
• But whilst the English Welsh buy more BWS on
  promotion, the Scots promotional purchases are
  more in soft drinks and chilled food.
• Over half of failed purchases in Scotland are due
  to out-of-stocks.
• In England and Wales, the failed purchases could
  be attributed to ranging nearly 1-in-5 failed
  purchases were because the shop did not stock the
  desired item. An additional 7 failed to buy
  because the shop did not stock the brand they
  wanted.
• If they could not buy the item they were looking
  for, the Scots are more likely to buy it
  elsewhere. The English Welsh are more likely
  than the Scots to wait until their next visit to
  the store.
• Convenience and speed are more important to the
  English/Welsh when shopping in c-stores. Value
  for money is more of a priority for the Scots.