State Adoption of

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• State Adoption of
• Electronic Instructional Materials
• National Association of State
• Textbook Administrators

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About SIIA

• Principal trade group of software and digital
  content industry
• Represent 750 high-tech companies publishing for
  consumers, business, entertainment, education and
  Internet
• Education Board Includes
• Apple - ETS - Inspiration
• Kaplan - Learning.com - McGraw-Hill
• Pearson - Red Hat - STI
• Scholastic - Siboney - Thomson
• Education Mission
• Advocate for technology in education among
  educators, policy makers and other stakeholders
• Liaison to educators to ensure the industry meets
  their needs and requirements
• Leadership to foster collaborative problem
  solving necessary to advance development and
  integration of education technology.
• Actionable market intelligence and business
  development opportunities

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21st Century ClassroomMany are Ready for
eTextbooks!

• School Access to Technology (NCES 2004)
• Internet Access 99 schools / 93 classrooms
• Student to computer ratio 4.41
• 600 district (4) and 2 state 11 Pilots (QED
  2003)
• Teachers Take Advantage of Technology (NetDay
  2004)
• 75 incorporate Internet materials into lessons
• 78 view technology as asset in meeting standards
• Students Surrounded by Masters of Technology
• 74 K-6 and 91 7-12 students say technology
  helps them with their schoolwork (NetDay 2004)
• Publishers responding to education interest with
  innovative yet stable supply of software,
  e-textbooks and online core instructional
  materials to meet state standards

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Benefits of e-Instructional Materials

• Learner appropriate, aligned to state standards,
  and built around effective pedagogy and
  instructional design
• Engage students through multi-media, interactive
  and adaptive instructional content
• Support differentiated or personalized learning
  for unique student learning style, pace or needs
• Keep knowledge current and information accurate
• Support accountability through integration of
  assessment and classroom management tools
• Expedite delivery/access and increase portability
• Enhance flexibility to meet evolving curriculum
  needs

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Adoption Challenges

• Definition of Instructional Materials
• Updates / Changes to Content and Technology
• Pricing Subscription Model
• Review Process, Criteria Training
• Sampling
• Distribution / Depository

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SIIA Survey

• Completed Online May July, 2005
• 18 States Completed
• AL CA FL GA ID
  IN
• LA MS NC NV OK OR
• SC TX TN UT VA WV

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Definition of Adopted Instructional Materials

• Q Does your state define adopted instructional
  materials/textbooks to include one or more of the
  following software, electronic learning
  resources, digital curriculum and/or online
  content, etc.?

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Content Updates

• Updates to Technology-Based Instructional
  Materials
• Ongoing Basis
• technical or functional updates not apparent to
  the user programming bugs, minor navigational
  changes, back end updates due to platform or
  operating systems changes.
• content corrections incorrect answers, errata,
  spelling errors, and perhaps slight updates of
  historical/scientific information, etc.
• Automatic Approval, or SEA disapproval within 30
  days
• Yearly Basis
• Technical or functional updates apparent to the
  user major navigational features, streamline
  interfaces, change instructional management
  systems.
• Minor content additions or modifications modest
  expansion of program coverage addition of a few
  new modules or learning activities, etc
• SEA approval within 60 days
• Every 2 Years.
• Major additions or modifications changes in
  teaching methodology or pedagogy add support for
  diverse/special needs populations major updates
  of new historical/scientific information major
  expansion of program coverage, units, modules or
  activities, etc.
• Board Approval within 90 days
• Update plan
• Publishers submit an update plan at the time of
  initial submission. Includes a schedule for
  planned technical updates as well as content
  revisions, substitutions, and additions expected
  over the course of the adoption period.
• State board approval at time of initial state
  adoption would exclude such updates from
  subsequent approval, although oversight
  appropriate.

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PricingSubscriptions----------------------------
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• Q Allow subscription-based or other software
  license pricing where the cost divided over
  multiple years and paid annually?

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Review Criteria, Process Training

• Reviewer Technology Literacy
• Content, Design Functionality
• Content Correlation to State Standards,
  appropriate scope and sequence, etc
• Design physical layout (e.g., readability,
  appropriate use of illustrations, etc.) and
  technical specifications (e.g., textbook weight,
  font size, etc.).
• Recognizing that electronic learning resources
  must meet the same standards for quality content,
  technology does present unique opportunities and
  challenges that state adoption review criteria
  should evolve to address.
• Sampling
• Submission/Bid Forms

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Review Criteria/ProcessCorrelation to State
Standards----------------------------------------
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• Q Can publisher submit a digital correlation (as
  opposed to standards maps/worksheets or
  overprints)? Examples (1) direct electronic
  links between the standards and the instructional
  resource or (2) correlation worksheets with
  digital reference points.
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Review Criteria/ProcessSubmission/Bid
Forms--------------------------------------------
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• Q Changes to submission or bid forms that
  recognize design/functionality differences of
  electronic / online instructional materials?
  Examples "type of media" "predominant
  instructional mode" or "distribution options".

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Review Criteria/ProcessChanges RE
Design/Functionality-----------------------------
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• Q Changes to review process/criteria that
  recognize design and functionality differences of
  electronic materials? Examples (1) presentation
  is enhanced or clarified by the use of
  technology (2) resource is interactive and
  adapts to student progress (3) resource is
  user-friendly and includes intuitive navigation.

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Distribution / DepositoriesDepository
Requirement--------------------------------------
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• 13 states with depository requirement
• 3 w/out requirement (AL, IN, VA)
• Depository Purposes (beyond warehousing and
  distribution)
• District customer service
• Maintain catalog (print and web-based)
• Sales and marketing data
• Accuracy of adoption list/prices
• Purchase materials from publisher
• One-stop shopping for districts

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Distribution / DepositoriesDepository
Requirement--------------------------------------
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•   Q If state uses depositories, allow publishers
  to use alternative to state depository, including
  acting as own depository?
• Yes No Considering
• Web-based 8 3 1
• Software 6 6 0
• Printed 6 6 0
• Alternative Direct from publisher / Publisher
  depository

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Distribution / DepositoriesISBN-----------------
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• Q Allow alternatives to an ISBN for identifying
  adopted instructional materials, particularly
  electronic instructional materials?

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Thank You!

• Mark Schneiderman
• SIIA Director of Education Policy
• 202-789-4444 / marks_at_siia.net
• http//www.siia.net/education