Virginia Association of REALTORS

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• Virginia Association of REALTORS
• 12.17.07
• Jay Smith Julie Rautio

Increasing Your Bottom Line REALTORS Serving
Homeowners and Protecting Our Shared Interests
August 2008
THINK. PLAN. DELIVER. RESULTS.
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Objectives

• To position VAR as an influential organization
  that advocates for real estate issues by raising
  the visibility, profile and credibility of the
  organization and its members as leaders in
  shaping public policy.

• Get REALTORS more involved in public policy
• Virginia Homeowners Alliance A valuable service
  for homeowners

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Affecting Government

• Shape public policy to make it easier to buy and
  sell a home.
• Participation is easy.
• Cultivate relationships with elected officials.
• Serve as a resource for elected officials on real
  estate issues.

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Ways for REALTORS to influence public policy

• Establish a Policy Committee
• Reach out to elected officials regarding REALTOR
  issues
• Invite elected officials to membership meetings
• Host a pre-General Assembly Session meeting or
  reception
• Ask legislators to provide a
• post-Session update
• Conduct candidate interviews
• and endorsements
• Serve on boards
• and commissions

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How Public Policy Benefits Me

• Do any of these issues affect the bottom line of
  your business?

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VHA in a Nutshell

• A service of REALTORS
• Keeps homeowners informed about state local
  issues
• REALTORS - trusted advocates for homeowners
• Useful Web site for homeowners
• Strengthen the REALTOR-client relationship
• Increase our influence and guarantee that
  REALTORS are heard in the political arena

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Ways to Promote VHA

• Promotional toolkit at www.varealtor.com/VHA
• Email templates
• Custom email signature block
• Promotional information and materials
• Invite past, present and prospective clients to
  join VHA by visiting the Web site
• VHA closing recruitment pamphlet

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VHA Web Site

• Home Page

Think. Plan. Deliver. Results.
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How Homeowners Alliance Benefits Me

• Add value to your services and enhance your
  clients trust
• Strengthen relationships with current and past
  clients
• Opportunity to cultivate relationships with
  potential clients
• In politics, strength and power come from numbers
• More VHA members more power, more leverage to
  shape policies that affect your business
• Adding the voice of homeowners to our ranks will
  increase the credibility and influence of
  REALTORS with elected officials

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REALTOR Incentive Program