Membership Secrets

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Membership Secrets
Rotary District 7620
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Rotary Is a Business??

• We Have a Product
• Must Sell Membership
• Competitors
• Obstacles to the Sale
• Value for and Effort

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Competitive Analysis

• Competitors
• Other Service Clubs
• Other Non Profits
• Doing Nothing
• Life

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Obstacles to the Sale

• Rotary Image
• Attendance Requirements
• Competitors
• Not Enough Time
• Dont See the Value

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Rotarys Current Image

• Obscure Projects in Obscure Counties
• Endless Requests for More Efforts
• Endless Requests for More
• Rule Bound
• Mens Club
• Technologically Archaic
• Lunch With People Who Drool

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Our Target Audience

• Many Were Born After Neil Armstrongs Moon Walk
• Smart - Well Educated
• Too Many Demands on Their Time
• Technically Savvy
• High Expectations
• Image Is Important

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They are not interested in the Rotary of their
fathers!
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Attract a New Generation

• Respect Their Time Demands
• Present a Modern Image
• Offer Current Technology
• Meet Their High Expectations
• Make It FUN!

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Prospective Members

• Many want to Serve.but
• Dont know how
• Dont know where to start
• Dont know how to get involved
• Want to participate in an organization they are
  proud of

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Membership Secrets

• Fix the Product
• Improve the Image
• Market It Like a Business

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What Is Our Product?

• The Meeting
• Opportunity to Serve
• Fellowship
• Business Contacts
• Opportunity to Improve

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What Is Most Important
The Meeting!
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If a Stranger.
Comes to your meeting.
Do they want to come back?
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Annapolis Rotary Club

• New Badges
• Clothing Friendly
• Modern Appearance
• Computerized Check in
• Digital Camera
• Electronic Newsletter
• Remote Mikes

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Annapolis Rotary Club
Average of 2 new members per month for the past
two years
NEW!
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Rotarys joining the 21st Century
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Marketing Tools From District

• Be My Guest Cards
• New Brochure
• CD Presentation
• New Interactive Web Site
• Sales Leads
• Focus on Marketing
• Training in the Trenches

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Brochure

• Common Look for All Clubs
• First Class Graphics
• New Image for Rotary
• No Cost to Club
• Membership Tools
• Local Club Experience

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District Web Site

• Vast Improvement Over Current
• Different Portals for Members and Visitors
• Designed As Both a Recruiting Tool and
  Communication Tool
• Effective Response
• Mechanism

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Marketing Your Club
Use Standard Business Marketing Techniques

• Enthuse Your Sales Force
• Identify Prospect List
• Conduct Marketing Programs

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Think Outside the Box!

• Advertise
• Send Letters
• Telemarketing
• Partner With Other Service Clubs

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How to Use Marketing Tools

• Hold Get to Know Rotary Seminars
• Individual Presentations
• Mail to Prospects
• Give to New Members to Tell Spouse About Rotary

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Direct Mail

• Target Industries You Need
• Target Prominent People
• Target Prominent Companies
• Target EVERYONE!

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Seminars

• Direct Mail Invitations
• Newspaper Ads
• Personal Invitations
• Make an Effective Presentation About Rotary

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Who Do You Help
When you ask someone to join Rotary?
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Both of You!
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Membership Secrets

• People Want to Join
• We Need to Clean up Our Act
• District Is Doing Its Part
• Now Its up to YOU!

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Questions
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Membership and Your Clubs Website
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Goals

• Every Club Has a Website
• Updated District Website
• Use Website as Integral Tool to Promote
  Membership
• Use Website as a Tool to Retain Members

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Modern Club Image

• Reference for Club Activities
• Reference for Upcoming Events
• Link to Rotary International Concepts
• Link to Previous Club Programs
• Online Membership Profile
• Post Photos of Guests

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Retaining Members

• Post Picture of Induction
• Post Fireside Chat on Website
• Post In-Depth Member Directory
• Lane Directors Post Agendas and Events with Help
  Wanted list

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WEB The Best Recruiter

• 2 of 3 new members come through e-mail from the
  web
• Visit www.nbrotary.org
• Important Have the President respond within 24
  hours

Rotary Club of North Bethesda President Lasse
Syversen Update the web every week
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Membership Retention
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How Important is Retention?
?
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450,000 Members Worldwide Quit Rotary Over the
Past 6 Years!!!
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How Many Left Our Club?
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If You Add New Members...
And Lose the Old Members Youre Not Making
Progress
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If You Add New Members...
And They Quit Youre Still Not Making Progress!
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Typical New Member..

• Feels Forgotten to Death
• Feels Like an Outsider
• Wants to Join the Team
• 80 Who Leave Do So in
• the First 2 Years!

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MEMBERSHIP RETENTION
Once you get them, How to keep them Train em,
Embrace em, Always Follow Thru
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Fireside Chat

• The Most Important HOUR in Rotary
• Prior to Induction - Not After
• Few Requirements vs. Many Expectations
• Your Expectations vs. Their Expectations
• Avoids Surprises, Disappointments
• Similar to Employee Handbook

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New Member Kit

• Free From District!! USE IT!!!
• Add Rotary in an Hour Audiotape
• Go Over It All With the New Member
• Dont Let It Get Lost in the File Drawer

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Three Month Checklist

• Expedites Involvement
• Speeds Learning Curve
• Helps Meet Membership on a Personal Level
• Earns Them Their BLUE
• Badge!

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Three Month Checklist

• Be the GREETER
• Do a BOARD MEETING
• Join a COMMITTEE
• Do a MAKE-UP
• Attend a Club SOCIAL
• Give 100 Toward a PHF
• Give Your CLASSIFICATION Talk
• INVITE A PROSPECT

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Social Functions

• Phone Invite Makes It Personal
• Share Stories Pictures
• Opportunity to Network
• Getting to Know You!
• Getting to Know All About You!
• Value-added

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Lets Do Lunch

• Treat Em Like a New Employee
• Treat Em Like a New Friend
• Inquire About

Rotary Business Home Family Life Personal
Interests
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All in the Family

• Hugs Vs. Shrugs
• Help Them Feel Welcome and at Ease
• Help Them Feel Like a Part of Your Team
• The Family That Plays
• Together, Stays Together!

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Veteran Rotarians

• Make the Programs Interesting/varied
• Encourage More Happy Dollars Fines
• Let Your Guests and Visitors Speak
• Create More FUN
• Limerick Contest at Annapolis Club
• Joke-off at Columbia-Patuxent Club
• Family Day at Glen Burnie Club
• Reverse Meeting at Columbia Club

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Veteran Rotarians
Social Events

• More Often
• Better
• Personalize Invites
• Help Them Feel Missed If They Dont Attend

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Veteran Rotarians
Raise the Bar

• On Image
• On Membership Quality
• On Fundraising Goals
• On Their Concept of Rotary Service in the 21st
  Century

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THE MEMBERSHIP COMMITTEE

• ONE Works 3-5 Is Better
• 10 Rule
• NEWBIES Ideal
• ENTHUSIASM a Must
• Knowledge Is Not
• Target SALES Oriented Members
• HAPPY HOUR Meetings Are Best!
• Cheap Drinks and Many Younger Professionals

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THE MEMBERSHIP COMMITTEE

• WRITTEN Prospect List
• ONE LIST/SAME LIST for All
• MEET OFTEN
• ACCOUNTABILITY Is Everything!
• TRACK Each Visitor
• LEND Materials for Follow-up
• FOLLOW UP!!!