POSC E

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POSC EP Technology ConferenceAberdeen, June
1998Collaboration through People, Processes,
Technology-Just Do It ? Robin Getty -
PDSKnut Kirkemo - StatoilAage Haldorson -
Statoil
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or The Emperor's New Workplace ! (with
apologies to Shoshana Zuboff, Professor, Harvard
University Graduate School of Business)
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The Need for Change

• Increasing Demand for Oil Products
• Increased Competition
• Maturing Portfolios
• Environmental Concerns
• People
• Organization
• Technology

EP Issues
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Vision of a Networked Asset Team
PortfolioManagement
Customers
Partners
Multi Disciplinary Asset Team
Government
Regulators
Suppliers
Collaboration team working
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Vision of a Collaborative Team
Team An association of people with complementary
skills who are committed to a common purpose,
performance goals and approach for which they
hold themselves mutually accountable
(developing an asset)
Group A collection of people with common
characteristics (waiting for a bus)
Specific Focus Specific Objectives Shared
Vision Interdependent Highly communicative
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Collaboration in Asset Teams
productivity

• Vision
• Integrated Collaborative Teams
• Unimpeded Communication (Virtual teaming ,..)
• Easier sharing and exploitation of Data,
  Information, and Knowledge
• Better Technology and Tools (SEM, )
• Integrated processes
• Flexible Co-ordination (Workflow)
• Rich Support and Backup (Expert Advice,
  Procedures, Best Practices,..)

time
Today Functional Silos Bottlenecks Discontinuities
Communication failures
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Technology for Asset Team Collaboration
Data Management Knowledge Management Decision
Support Shared Earth Model Work flow Virtual
Teaming
Leveraged Productivity
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SEM Collaboration
Geologists Geophysicists Petrophysicists Well
Planners Drilling Engineers Reservoir
Engineers Production Engineers Facilities
Engineers Asset Managers
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Horses for Courses
Shared Earth Model Virtual Teaming Knowledge
Management Decision Support
Data Management Virtual Teaming
Populate a Project database
Autonomy
Manage Reservoir
high value, high autonomy
low value, high autonomy
high value, low autonomy
low value, low autonomy
Drill a well
Bulk 3D seismic processing
Work Flow
Work Flow
Value
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Enabling Team Collaboration
Ref PDCA Cycle Deming
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SEM Collaboration through People, Process,
Technology...
Performance Measures Incentives
Technology Competencies
Resources
People
Processes
Organizational Structure
Culture
Vision, Objectives Strategy
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SEM Collaboration through People, Process,
Technology...
Performance Measures Incentives
Technology Competencies
Resources
People
Processes
Organizational Structure
Culture
Vision, Objectives Strategy
13
SEM Collaboration through People, Process,
Technology...
Performance Measures Incentives
Technology Competencies
Resources
Processes
Organizational Structure
Culture
Vision, Objectives Strategy
People
14
SEM Collaboration through People, Process,
Technology...
Performance Measures Incentives
Technology Competencies
Resources
People
Processes
Organizational Structure
Culture
Vision, Objectives Strategy
15
SEM Collaboration through People, Process,
Technology...
Performance Measures Incentives
Technology Competencies
Resources
People
Processes
Organizational Structure
Culture
Vision, Objectives Strategy
16
SEM Collaboration through People, Process,
Technology...
Performance Measures Incentives
Technology Competencies
Resources
People
Processes
Organizational Structure
Culture
Vision, Objectives Strategy
17
SEM Collaboration through People, Process,
Technology...
Performance Measures Incentives
Technology Competencies
Resources
People
Processes
Organizational Structure
Culture
Vision, Objectives Strategy
18
SEM Collaboration through People, Process,
Technology...
Performance Measures Incentives
Technology Competencies
Resources
People
Processes
Organizational Structure
Culture
Vision, Objectives Strategy
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Just do it ?

• Helpful Realism

pessimism

• Informed Pessimism

• Informed Optimism

• Completion

• Uninformed Optimism

time
Darryl Conner
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Collaboration through People, Processes,
Technology
- Just Do It ?
Annual report People are our greatest asset
Just do it right !