Aplicaciones y servicios multiplataforma Convergencia entre mviles, TV e Internet

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Aplicaciones y servicios multiplataforma
Convergencia entre móviles, TV e Internet
Matías Attwell Gerente General de Terra
Argentina y Director de Negocios Móviles Terra
Latinoamérica February 28th 2007, Cartagena de
Indias Foro Iberoamericano de Convergencia
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Convergence is being shaped by...

• The 3-screen experience. Not only the new and
  significant developments of TVs, PCs and Cell
  Phones/Portable Devices, but a most notable
  trend new gadgets, services and content that
  allow connectivity and content-shifting among
  them.
• Portability a myriad devices compete to be the
  one of choice for the growing mobility needs of
  consumers. Multi-task gadgets vs. Gadgets that
  aim to do one thing really well.
• The Anywhere Consumer the habits (current and
  future) of people and their interaction with
  technology in a landscape with multiple and
  constant connectivity options.
• User Generated Content several years in the
  forming, Content massively produced by Internet
  users is reaching new heights, and companies aim
  to offer them innovative ways of creating and
  distributing new content. On the other hand,
  traditional Content Powerhouses are learning to
  take to their advantage (and their audiences)
  this powerful content ecosystem.
• New technology Full HD TV, Windows Vista, new
  and more powerful PCs and hardware for home use,
  portable video and music, cell-phones that get
  more intelligent, GPS, Gaming consoles,
  content-shifting devices, etc.
• Significant challenges ahead really improved
  user interfaces, connectivity infrastructure,
  interoperability.

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The 3-screen experience
Interactive TV using your cell-phone to
interact with TV shows (Ex. Lost, American Idol,
etc.).
Cell-Phones with VoIP capabilities (Ex.
Netgears Wi-Fi phone w/Skype).
New gadgets that make it easier to watch video on
cell-phones and other portable devices (Ex.
Samsung Ultra Video.).
Synchronized Download Services (Ex. Jamba Music
Service).
Cell-phones Portable Devices
Big Internet Players with more and more
applications for portable devices (Ex. Yahoo!
Go, Gmail, etc.)
Mobile TV increased video content offer via
cell-phones. Live and on demand content (Ex.
MobiTV).
3-screen devices and services (Ex. MobiTV,
SlingBox)
Internet Ready portable devices and mobile
applications (Ex. Nokia N93i with Vox, Nokia
Internet Tablet).
Off Network Content Delivery (Ex. Qualcomms
Mediaflo technology).
PC
TV
Media receivers and content-shifting devices
bring PC content and Internet Services,
especially music, video and radio, to the TV
(Ex. Sling Catcher, Apples iTV, Orb, Sony
Bravia, etc.).
Cross-platform content offering-Internet TV (Ex.
CBSs Innertube, ABC Interactive, Terra TV).
TV/PC Monitors all-in-one (Ex. Dells 27
monitor/TV)
TVoIP (Ex. ATT offers 300 standard definition
channels and 25 HD channels over MS technology).
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The 3-screen experience
Business Perspective

• Increasingly complex business environment. New
  players make significant impact.
• New business opportunities appear in the
  interconnection between the 3 screens.
  Subscription, advertising, Hardware Service
  models (iPodiTunes, TiVO, SlingBox).
• Carriers (mobile telephony and broadband) dont
  necessarily provide the content and applications
  people use on their portable devices. Small,
  targeted companies and big Internet content
  players (such as Google, Yahoo!, MSN and Terra)
  do.
• Dominant players in their categories create
  whole set of businesses around them (Ex. Skype
  phones and accessories, iPod gear and compatible
  software, etc.).

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The Anywhere Consumer

• Carries computing power
• Accesses Broadband Networks through a variety of
  means
• Acesses entertainment
• Chooses his own definition of community,
  regardless of geography
• Chooses technology based on the task at hand

The Anywhere Consumer

• The Anywhere Consumer doesnt need always on
  connectivity all the time. 90 of music on iPods
  is music they already have and loaded on it
  (Portable Mobility).
• Online activities are a preview of mobile
  activities. Consumers tend to do on their mobile
  devices what theyre doing online web access
  (web surfing, information search, publish/share
  their own content), entertainment (audio, video,
  gaming) and communication (voice, messaging).
• Doesnt rely on only one device for his mobility
  needs. Although many manufacturers bet on adding
  multiple functionalities to one device to
  increase their market share, the anywhere
  consumer chooses technology based on the task at
  hand. Laptops, cell-phones, audio/video players,
  portable gaming consoles, PDAs fill his mobility
  needs. All-in-one devices are gaining adepts, but
  face two big obstacles content/application
  interoperability and user-interface.

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Mobility The multi-device landscape
520MHz processor running Windows CE 5.0.
Microsoft Office Mobile, 256MB of RAM, 20GB hard
drive, Wi-Fi, Bluetooth and tri-band
GSM/EDGE/CDMA EV-DO network access, Ethernet and
USB ports, LCD touch screen, Web video camera,
and a fold-out QWERTY keyboard.
Integrated wireless (Wi-Fi) allows Zune Music
Player owners limited sharing of songs and photos
over the Internet.

• Web surfing
• Information Search
• Publish Share Content

WEB ACCESS
800x480-pixel resolution touch display Opera 8
Web browser with Flash player RSS feed reader
built-in Webcam onscreen keyboard media player
standard 3.5mm headphone jack 128MB RAM 256MB
flash memory integrated Wi-Fi, Bluetooth 2.0
USB 2.0 e-mail VoIP calls w/Skype.
S-XGen ultramobile computer
Nokia Internet Tablet
Announced at Jan 2007 Macworld, the iPhone
promises a revolutionary interface for a device
with iPod, cell-phone and Internet capabilities..
Microsoft Zune

• Gaming
• Audio
• Video

3.2-megapixel camara and integration with Vox
Internet service for online posting of blogs,
photos and video with resident application.
ENTERTAINMENT
Sony Playstation Portable
Netgear Skype Phone
Samsung Ultra Video
Nokia N93i
Apples iPhone
Phone and Personal Video Player .
Verizons V Cast Mobile TV
Wi-Fi phone to make VoIP phone calls with
resident Skype application.

• Voice
• Messaging

COMMUNICATION
LG phone and Qualcomm's MediaFlo technology allow
Verizon to offer streaming video with content
from CBS, NBC, MTV, Fox, and ESPN.
Google Search, Google Maps and Gmail will come
bundled on some Samsung phones.
Samsung 720
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User Generated Content
Online content publishing services continue to
attract millions of users, who blog, post photos
and videos...
...but tools and content keep on evolving and
becoming better and more diverse.

• Erasing distinction between professional and
  amateur content.
• More powerfool tools to remix, edit and add
  content to user generated videos (Ex.
  ibloks.com, bubbleply.com).
• Users can produce quality 3D animation video
  (machinima) using graphic-rendering machines
  bundled in games. Or take part in Second Lifes
  3D world and social network.
• And they can cross platforms making their own
  user-generated mobile content (www.mynumo.com).

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From Old Media to New Media - CBS
CBSs Leslie Moonves keynote address showed why
CBS has become a succesful new media company
coming from a traditional media business. CBSs
stock price rose 25 in the last year.

• Open CBS Premium content on the web, through
  Innertube (CSI, Two and a Half men, etc.).
• 24-hour News Channel on Verizon mobile phones,
  supported by MediaFlow technology.
• CBS Sportsline and CSTV teamed to make the
  online broadcast of the finals of College
  Basketball the most trafficked streaming event in
  the history of the Internet.
• The L Word TV show sparked a related community
  site called www.ourchart.com, allowing fans to
  interact and access to podcasts, blogs and videos
  about the show.
• CBS will allow 3D world site Second Lifes users
  to recreate and mash-up Star Trek episodes.
• Partnership with SlingMedia to allow people to
  resend CBS programming to friends through
  SlingBox.
• Over 100 CBS Radio stations broadcast over the
  Internet.
• CBS branded channel on YouTube attracted 40,000
  subscribers and 75 million views in three months.
• Leslie Moonves Our goal is clear to evolve
  from being a one-way content distribution and
  content company into being a sort of new thing
  an audience company.

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3-screen Content Distribution - SlingBox

• Slingbox is connected to a TV set and then
  encrypts and streams the TV content over the
  Internet to be accessed with PC browsers and
  cell-phones.
• Announced for 2007, Slingcatcher will do the
  reverse task fetch PC content to see it on the
  TV. It will support HD video.

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3-screen Content Distribution - MobiTV

• Provides live TV content to mobile phones and
  other portable devices.
• Channel line-up includes ESPN, NBC, FoxSports,
  ABCNews, Animal Planet, Discovery Channel and The
  Weather Channel.
• Deal with ATT to also provide live channels
  through the web to Broadband subscribers.
• Really good video quality in spite of mobile
  network irregular capabilities.

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From the desk to the living-room

• Michael Dell made several announcements on his
  keynote address at CES, all focused on
  gearing-up the family room. The two main
  products announced
• - The Dell Home Media Suite, sporting Core Two
  Duo processor, two gigabytes of memory, one
  terabyte of RAID disk drive, and a DVD read/write
  optical drive and loaded with Windows Vista
• - A 27-inch display (TV/PC Monitor), apt for Full
  HD programming, complemented with a PC Tuner
  capable of receiving digital cable. It enables
  Vista PCs to tune, view, and pause live
  television, and record HD TV right on the hard
  disk.

• Windows Vista
• New graphic interface (Aero) incorporates 3D
  looks, among other things.
• Bundled with New edition of Windows Media
  Center.
• New file system, improved file search.
• New Windows ReadyBoost feature can swap flash
  memory with any large USB device to give PCs
  extra RAM capacity.

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Challenges Ahead

• Were facing a remarkable present and promising
  future for the Content Technology industry.
  However, there are still significant hurdles to
  overcome to fulfill its promises
• Broadband infrastructure, both fixed and mobile
  devices, applications and content offers claim to
  be ready to deliver even more exciting services
  and entertainment. However, to fully develop that
  offer, increased bandwidth is needed. Michael
  Dell especially remarked the subject, comparing
  American broadband capabilities to those much
  better in South-East Asia and some European
  countries.
• User-interfaces How are people going to find
  relevant content among the infinite choices they
  have through their 3-screen experience? Not
  only better search, but also really simple and
  intelligent interfaces will be needed for
  consumers not to be lost in a labyrinth.
• Interoperability walled gardens of different
  kinds (content formats, networks, DRM, etc.) seem
  to be one of the most difficult obstacles for an
  environment with seamless device integration and
  content distribution.
• Legal issues, especially Intellectual Property
  related Digital Rights Management technology and
  fair use in a digital landscape, in which content
  is shifted from one device to the other, is far
  from being a solved problem.

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Terra Casos de convergencia Mundial 2006
Cobertura Web

• Videos near live de las principales jugadas y
  goles de todos los partidos disputados.
• Cobertura completa y seguimiento en vivo de cada
  uno de los partidos.
• 15 enviados de Terra en Alemania
• Equipo editorial local en cada uno de los 17
  paises.
• 33 millones de videos vistos durante el Torneo en
  Terra Latam.

Cobertura Móvil

• 850,000 fotos y videos descargados desde
  teléfonos celulares (Terra Latam).
• Alertas por suscripción y peticiones (Goles
  minuto a minuto, resultados, posiciones,
  noticias, calendario etc.)
• Portal Wap (Streaming de videos, fotos,
  personalización, logos, estadísticas,
  historiales, resultados, calendario, noticias,
  etc.)

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Terra Casos de convergencia Comunidad
2,5
10
millones Fotologs Creados
fotos posteadas por minuto
1,5
10
mil fotos mensuales publicadas desde celulares
Fotologs creados por minuto
15,5
millones de fotos posteadas
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Terra Casos de convergencia Pixbox Terra
España

• Telefónica of Spains Pixbox is a p2p-based,
  community-driven online store/freeware multimedia
  software application for the distribution of
  downloadable Windows Media DRM-protected content
  (i.e. music, movies, etc.), either under
  pay-to-own, rental, or subscription models.
• It includes a multimedia player capable of
  playing, organizing and managing files compatible
  with Windows Media Player, plus CD ripping and
  burning.

• Video two copies available with each payment
  one for the PC, one optimized for portable
  digital video devices.

• Catalogue 1,5MM songs, and growing number of
  videoclips, concerts, movies and TV series.
• Other content Audiobooks, ebooks, downloadable
  PC games, and software apps expected to be
  included in the service through 2007.

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Terra en Latinoamérica

• Portal del grupo Telefónica
• La mayor empresa de Internet de América Latina
  más de US 300 millones de ingresos netos en
  2005 cerca de 5 millones (4,7 millones de
  suscriptores).
• Liderazgo en banda ancha en la región con 1,7
  millones de clientes.
• Portal líder en contenido banda ancha oferta
  de contenido multimedia de TV Terra en todos los
  países con el Mundial.
• Presencia en 18 países.
• 1000 empleados.
• Liderazgo en Publicidad en la Región - 50
  profesionales de ventas en la Región, 3.500
  campañas en 2005, ingresos por US 50 millones.
• Fuerte apuesta a largo plazo por el desarrollo
  de contenidos móviles.

US Hispanics 6.101.000
Venezuela 132.000
América Central 5.265.000
Colombia 2.939.000
Perú 1.376.000
Brasil 14.536.000 
Chile 3.108.000
Argentina 4.615.716

• Usuarios Únicos Mensuales
• Total LATAM 42.792.000

Fuente Dart-Certifica 2006