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• 4Q 2007
• TVB ePort Launches!

TVB ePort has proven to be an important catalyst
to open standards communications in the TV
industry, and the AAAA supports this significant
eBusiness solution. Nancy HillPresident-CEO,
AAAA
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What is TVB ePort?

• ePort is an open electronic bridge between buyer
  and seller systems.
• Any size agency using any buy system can
  connect with any size station/rep using any
  sales system.

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No Faxing. No Re-Keying.
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How does it work?
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Bob Seller SpotRocks
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What will ePort be used for?

• Broadcast Orders
• Web MP Orders
• Makegoods
• Revisions

• Proposals
• Log Times
• Discrep. Reports
• Audit Trail

Industry Standards enable all transactions to
includeAirtime, Non-Airtime, Web and
Multiplatform elements.
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So, where are we now?

• We have tremendous support from the vendor
  community.

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System Providers Support ePort

• DDS is happy to provide both our sell and buy
  side clients with these additional capabilities
  in order to increase their use of eBusiness.
• Michael Donovan
• Chairman and CEO, Donovan Data Systems
• We intend to update all of our services
  including Spotdata to support the new TVB XML
  schema as soon as possible.
• Ed Adams
• VP General Mgr., North America Media, Harris Corp
• We at Mediabank strongly believe in the value of
  Open Standards and intend to make our systems
  (and, specifically, the suite of products
  formerly known as Datatech), compliant with
  Industry standards.  In addition, we are strong
  supporters of TVBs ePort initiative and plan to
  rapidly develop the functionality to interface
  with it.
• Brad Keywell
• CEO, MediaBank

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System Providers Support ePort

• Mediaplex is fully committed to being among the
  very first to write to the new TVB schema and to
  provide buyers with the opportunity to transact
  via ePort.
• Joe LampertDirector of Marketing, Mediaplex
• OneDomain applauds the momentum this initiative
  has gathered to knit the trading partners
  together.  We have been a pioneer and champion of
  these concepts for over 5 years, and watching the
  industry gradually adopt the standards is
  gratifying.
• Greg Calhoun
• VP, Marketing and Sales, OneDomain
• The ePort initiative provides that all-important
  first step for any trading community a common
  language and communication methodology. We
  congratulate the TVB for taking this step in
  support of its members, in an advertising market
  that is only going to get more competitive with
  each passing month.
• John Larrabee
• VP Americas, Pilat Media

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System Providers Support ePort
We at Strata will aggressively incorporate TVB
standards in our systems and close the loop on
electronic business. John Shelton President,
Strata Marketing The TVBs work to create open
standards is something we have and will continue
to support. ePort is a great initiative which
will help move the use of the open standards
along. We will incorporate the standards into our
products going forward. Lowell Putnam CEO and
President, VCI We applaud and fully support
TVBs long-standing efforts to simplify and
improve how TV advertising is bought and
sold. TVBs leadership will benefit the entire
industry, and better position our industry for
the future. WideOrbit is happy to continue to
support this effort for the benefit of our
clients and the industry as a whole. Eric
Mathewson Founder and CEO, WideOrbit
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So, where are we now?

• We have tremendous support from the vendor
  community.
• We are rolling out to buyers and sellers.

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TVB ePort is LIVE!

• Launch, December 07
• Harmelin Direct to stations.
• Horizon Buyer to rep.
• Roll out begins, 1Q 08
• Order, Confirmation, Revision Makegood
• Buy side Strata, Mediaplex, One Domain
• Sell side Strata, One Domain, MediaOcean
  WideOrbit

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TVB ePort is LIVE!

• ePort Connect, 1Q 08
• Customers w/o buy systems
• Order, Confirmation, Revision Makegood
• Ratchet up customer service.
• Make an ePort Connection!

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The Early Reviews

• We work in a very time sensitive industry, and
  from a buy maintenance standpoint, ePort enhances
  our performance by providing status updates of
  when orders are sent, received, confirmed and/or
  rejected. Our checks and balances are visible and
  accurate, leaving little room for error in a
  controlled environment.
• Nancy LarkinManaging Director Local Broadcast,
  Horizon Media

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The Early Reviews

• MARC USA has successfully transmitted local spot
  orders/revisions via TVBs ePort system to the
  majority of the televisions stations that we
  partner with. ePort has increased the accuracy
  of our orders, increased time efficiencies
  between both our buyers and sellers as well as
  increased our flexibility to react to local
  marketplace conditions and last minute client
  requests for buys/revisions. 
• Amy GustafsonMgr. Local Broadcasting
  Investments, MARC USA

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The Early Reviews

• ePort has been a great tool for our customers
  and our clients as it has saved a lot of time
  when sending new orders to the stations. In
  addition, input errors on manual new orders have
  ceased because once I check the rates on the
  order and export it to DARE all the assistant has
  to do is send it to the station with one click of
  the keyboard.
• Michael WeissAccount Manager, Eagle Television

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The Early Reviews

• I call it DranoIt unclogs the process!
• Scott HeathGeneral Sales Manager, KSWB

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Process Practice

• Customers calling for improved Practices
• AAAA Reinvention of Business Practices
• Agency Wish List
• Process and Practice inseparable
• ePort will enable Best Practices

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Local Broadcast Delivers

• Support open standards
• Funded industry open standards development.
• Provide a way to do eBiz now
• Funded and created TVB ePort.
• Integrate with AAAA trading partner registry
• First and only medium in 08.

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Local Broadcast Delivers

• Improve stewardship of digital buys
• Standards include Digital Channels, Non-airtime,
  Web and Mobile.
• Join in business practice reinvention
• TVB members in discussion w/reinvention team.
• ePort will enable execution of new practices.
• Make Spot TV easier more affordable to buy.
• TVB ePort free to customers.

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• We have outstanding support from the broadcast
  community.

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Jovon Broadcasting JW Broadcasting, LLC KAZT
LLC. Larry H. Miller Communications LIN
Television Corp. McGraw-Hill Broadcasting Media
General Broadcast Group Meredith
Broadcasting Millennium Sales MarketingMission
Broadcasting MMT Sales, Inc. Montgomery
Communications Morgan Murphy Stations National
Communications NBC TV Station Sales
Marketing NBC Universal Television
Stations News/Press Gazette Company Nexstar
Broadcasting Group Pappas Telecasting Companies,
Inc. Petry Television Post-Newsweek Stations
Inc. Quincy Newspapers, Inc. Ramar
Communications Raycom Media, Inc. Sagamore Hill
Broadcasting Sarkes Tarzian, Inc. Second
Generation Television Sinclair Broadcast
Group TeleRep, Inc. Tribune Company Univision
Television Group WMGM-TV Young Broadcasting Inc.
ABC Owned Television Stations, Inc. ABC National
Television Sales, Inc. Adam Young,
Inc. Allbritton Communications Co. Banks
Broadcasting LLC Barrington Broadcasting Co. Belo
Corporation Blair Television Bonneville
International Corp. CBS Station Sales CBS
Television Stations Citadel Communications Contine
ntal Television Sales Cordillera
Communications/Evening Post Cox Television,
Inc. CP Medial LLC Dispatch Broadcast
Group Drewry Communications Duhamel Broadcasting
Enterprises E.W. Scripps Company Eagle Television
Sales Emmis Communications Fisher Communications,
Inc. Fox Station Sales, Inc. Fox Television
Stations, Inc. Freedom Broadcasting, Inc. Gannett
Broadcasting Gray Television Inc. Hearst-Argyle
Television, Inc. Hubbard Broadcasting, Inc. HRP,
Inc. JKB Associates, Inc. Journal Broadcast Group
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• Stations are the stakeholders in this
  unprecedented industry effort to ramp up customer
  service via eBusiness. TVB ePort is a change
  agent that will set local broadcast television
  apart from all other media. It will allow us to
  exploit the revenue opportunities offered by the
  transition to Digital. We need the participation
  of every broadcaster in this essential
  initiative.
• Paul Karpowicz
• President Meredith BroadcastingChairman, TVB

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Immediate Next Steps

• TVB ePort Team
• Complete platform development.
• Roll out to agencies.
• Increase station enrollment.
• Educate and Market to industry.

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Immediate Next Steps

• Stations Reps
• Demand rapid development from sales systems.
• Inform and train AEs.
• Insist upon electronic Orders Makegoods.
• Sign up local agencies for ePort Connect.

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Immediate Next Steps

• Customers
• Demand rapid development from buy systems.
• Urge stations to accept electronic Orders and
  send electronic Makegoods.
• Use ePort to buy Local Broadcast TVs
• Airtime
• Non-Airtime
• Digital Sub Channels
• Websites
• Wireless/Mobile

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We can create an eBiz World

• Buy and Sell systems connect seamlessly.
• All digital assets sold/bought easily.
• Stewardship streamlined.
• Discrepancies virtually eliminated.
• New business practices are enabled.
• More time spent in professional negotiation.

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Lets
www.tvb-eport.net
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Thank you.