International Project: Leisure hotels

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International Project Leisure hotels
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Comparison

• Similarities and differences between small hotels
  in the different European countries? What are the
  common issues?
• Based on the table.
• Analysis PEST, SWOT, Porter 5 forces, supply
  and distribution channels.

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Definition of a small family leisure hotel

• In our opinion small family leisure hotel is
• Not bigger than 50 rooms
• Have small team
• Do not have different departments but all members
  work together like a family
• Hotel usually is more familiar and easy-going

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The guests that leisure hotels target are the
following

• Families
• Young people
• Couples
• Seniors
• Groups

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Seasonality and why is it important?

• Seasonality is the influence of the time of the
  year on patterns in travel.
• Some differentiations in the travel periods
• Coastal regions from May to September
• Mountain regions from December to April
• Cultural cities all year round

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PEST Analysis

• Political political events local government
• Economical unstable, depends from other
• Social local culture habits of guests
• Technological changes quickly

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Management skills
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Strategies to win staff loyalty

• Good professional relationship
• Mistakes explain and teach
• Manager is the example to follow
• Group activities
• Salary plus extra things

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Main issues

• Negative image
• Competition of international brands
• Lack of modernity

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Importance of partnership

• Common website
• Websites of airlines
• Common software ? computer system
• Training programs
• Same suppliers ? cheaper prices

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Personalisation

• Traditional dinners
• Selling regional products
• Cooperation with local agents (e.g. tourism
  agencies, tourism offices,)
• Traditional nights (e.g. music, dances, local
  history, culture,)

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Yield Management
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Advantages of YM

• Ability to pay
• Filling more rooms
• Operating more efficiently
• Offering lower prices than average

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The importance of YM

• Booking in advance management
• External event
• Hotel policy - Classification of the hotel
• Seasonality
• Frequent guest program
• Booking Policy
• Location

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Marketing mix
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Positioning/image of the Hotel

• The GTBS is based on
• Social Involvement and Communication
• Management and Marketing
• Energy
• Waste
• Purchasing
• Water
• Transport
• Natural and Cultural Heritage
• Innovation

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Water conservation

• By investing in practical, no-cost/low-cost
  water conservation strategies, a small hotel can
• Achieve significant cost savings
• Conserve water and protect the environment
• Improve guest comfort
• Small hotel water conservation programs should
  include the following three basic steps
• Evaluate your propertys water use
• Set priorities and take immediate action
• Monitor changes in water use

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Sustainable development

• High initial cost (-)
• Long term ()
• Save money ()
• Good image ()

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Promotion

• Make website.
• Links to the hotel web page on other web pages.
• Promotion in national magazines.
• Brochures/leaflets.
• Tourism offices.
• Put emphasis on the fact that small hotels are
  like families.

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Developing extra facilities

• Spa facilities.
• Children orientated facilities.
• Internet facilities.
• Discount on surrounding activities.
• Extension of the offer to business groups.
• Computerised information about the surrounding
  activities.
• Cooperation with local restaurants.

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Research methodology
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Questioner before arrival

• Help us to help you
• The purpose of your visit.
• Do you require extra things in your room?
• What is your favorite drink and meal?
• Do you prefer your national paper in the morning?
• We will try to satisfy you as much as possible!
  Have a nice time in our hotel.

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Questioner after staying

• Your opinion is the way to get us better
• Where are you from?
• Is it the first time you were in our hotel?
• Where you got the information about us?
• Were you satisfied with our staff?
• Were you satisfied with accommodations of our
  hotel?
• Have you had a good time in our hotel?
• Your proposals and wishes.

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Networking

• Reduce the production cost
• Common marketing
• Creativity and innovation
• Share information and knowledge

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Main stakeholders

• Government
• Shareholders
• Management
• Guests
• Distributors
• The local community
• Employees
• Suppliers

• Tourism and leisure companies
• Other external services
• External specialists
• Media
• Competitors
• Collaborators

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Conclusion

• It is important for small leisure hotels
• Visible on the market
• Good quality product
• Personalized and unique
• Added value

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Conclusion

• Work with the local community
• Links with leisure businesses
• Internet and Global Distribution Systems
• Yield Management seasonality
• Network between hotels distribution, promotion
  and management.

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Thank You for Your attention!