CHAMPION for Virginias Health

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CHAMPION for Virginias Health

• 8th Annual VTSF Grantee Training Conference
• Heidi L. Hertz, MS, RD
• Obesity Prevention Coordinator
• VDH

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CHAMPION

• Overview of CHAMPION
• CHAMPION Dissemination
• Year 1 CHAMPION Programs
• CHAMPION and VFHY

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Obesity Trends Among U.S. AdultsBRFSS, 2008
Virginia 35.8 overweight 25.7 obese
No Data lt10 1014
1519 2024 2529
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Prevalence of obesity among Virginia adults aged
18 years, by geography
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Prevalence of obesity among Virginia adults aged
18 years, by race/ethnicity
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Childhood Obesity in Virginia

• Low-income Children Ages 2-5
• 17 overweight
• November 2008 Virginia WIC data
• 16 overweight
• 12 at risk for overweight.

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What do we know from the data?

• Virginia mirrors national trends
• overweight/obese
• Increased risk factors related to
  overweight/obesity
• Statewide, Virginia needs interventions targeting
  behavioral, policy, and environmental change

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Addressing Obesity in VA

• In response to the increasing obesity rates, the
  Virginia Department of Health created CHAMPION,
  with the intent to better equip communities
  throughout Virginia to decrease or eliminate
  obesity.

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CHAMPION

• Goals
• Reduction in prevalence and incidence of
  overweight and obesity levels among Virginians
  reached through increasing community-led
  interventions and programs.
• Prevention and control of obesity and other
  related risk factors through Virginians making
  healthy food choices and increasing physical
  activity.

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CHAMPION Design

• 2006 CHAMPION Meetings
• Collected region-specific information
• Gathered age-specific priorities

• Over 900 Virginians participated in Regional and
  Issue-specific meetings

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CHAMPION Background

• In 2006, Governor Kaine released the CHAMPION
  Report
• After the release of the CHAMPION Report, began
  the process of developing an Obesity Plan to
  reach the needs identified during the Regional
  Meetings.

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CHAMPION Obesity Prevention Plan

• Released in May 2009
• Tool to strengthen community efforts by
  providing
• Recommended, evidence-based programs
• Relatively inexpensive for communities to
  implement.
• Identifies targeted actions and recommended
  strategies.

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Promoting Virginias Plan

• Regional Meetings in SW and HR
• Re-connected with community groups
• Promoted the CHAMPION Plan
• Highlighting CHAMPION grant opportunities
• Described program and policy options in the Plan

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CHAMPION Design

• CHAMPION provides
• Training
• Technical assistance
• Funding

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CHAMPION Implementation

• Year 1 Regions
• Targeted populations are high risk geographic
  communities indentified with increased numbers of
  health disparities in the Southwest and Hampton
  Roads Regions.

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CHAMPION Implementation

• Year 1 Programs

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Year 1- Business Case for Breastfeeding

• Collaboration between CHAMPION and the Virginia
  Breastfeeding Advisory Committee
• Breastfeeding has a consistent protective effect
  against the incidence and prevalence of childhood
  obesity
• Goal To establish workplace lactation support
  programs

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Year 1- BodyWorks

• BodyWorks is designed to help parents of
  adolescents improve family eating and physical
  activity habits
• Focuses on parents as role models and provides
  hands-on tools to make small, specific behavior
  changes
• After the program, parents were more likely to
  set family nutrition and physical activity goals.

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Year 1- Personal Empowerment Plan (PEP)

• PEP is a strategy for work sites to promote
  healthy eating and moderate physical activity
• Goal Establish workplace policies supporting
  worksite wellness

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CHAMPION Reach

• Year 1 CHAMPION programs will reach
• 1770 children and adolescents
• 960 parents of adolescents
• 23 worksites
• 458 employees
• 50 lactation specialists

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CHAMPION Implementation

• Next Steps for Regional meetings
• Phase 2
• Central and Roanoke
• Phase 3
• Blue Ridge and NOVA

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CHAMPION and VFHY

• Partnership to address childhood obesity in
  Virginia
• Share ideas, resources, contacts
• Utilize VDH and VFHYs strengths
• Continued communication to brainstorm and expand
  initiatives

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Next Steps

• What can you do now?
• Contact us if you are interested in participating
  or implementing a CHAMPION program
• We will be recruiting participants for the next
  phase of Regional meetings
• Want more information?
• Visit the CHAMPION website at http//www.vahealth
  .org/WIC/Champion/index.htm
• Contact me Heidi.Hertz_at_vdh.virginia.gov

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Questions?