ExecutivE MBA Program International Business Consulting Projects

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ExecutivE MBA ProgramInternational Business
Consulting Projects
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ExectivE MBA Business Consulting

• Capstone activity of the ExecutivE MBA program
• Group project, usually 4-5 executive students and
  a graduate faculty (Ph.D.) advisor
  
• Requires 15-20 hours/week per person for 20
  weeks.
  
• Thesis-equivalent
• Typically sponsored by a business, foundation, or
  government agency
  
• Provides a framework for applying the knowledge
  and skills gained in the Executive MBA program to
  a real world business issue or objective
  
• Prescriptive recommendations required

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Typical ExecutivE MBA Participant

• Average Age 38
• Work/Management Experience 15/10 yrs
• Currently senior middle management or practicing
  professional
  
• Gender Ratio 55/45 male/female
• Undergraduate Degrees 40 BSBA 34 Arts
  Sciences 26 Engineering
  
• Last 60 undergraduate hours GPA 3.3
• Advanced Degrees 15

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Project Types

• Market Entry, Expansion or Diversification
• Competitive Intelligence
• Market Analysis and Assessment
• Financial Feasibility
• Manufacturing Site Analysis Selection
• Representation/Market Development
• Due Diligence
• Business Startup
• Other Business Consulting Needs

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Typical Project Requirements

• Define Competitive Environment
• Who Competitors
• What Market Share Analysis
• How Sourcing Distribution Channels
• Where Demographics
• Identify Challenges Cultural, Legal, Economic,
  Technological, Political
  
• Develop and Evaluate Marketing Strategy
  Alternatives
  
• Analyze Financial Feasibility
• Craft and Defend Prescriptive Recommendations

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Project Sponsors

• Advanced Foot Ankle Care -2000
• AmeriCold 1999
• American Express 1991
• ANSTO - 2001
• Applied Communications, Inc. 1989
• Behlen Mfg. Co. - 1994
• BiCor 2001, 2002
• California Energy - 1996, 1998
• Cargill - 2003
• CETAC, Inc. - 1993
• CISV 2003
• Compaq 2002, 2003
• ConAgra 1994, 2002
• Eurasia Foundation 1996
• Find/SVP - 1996
• First Data Resources - 1991
• Global Resources - 1996
• Golden Rod Research - 1993
• Greystone - 1994

• Lindsey Irrigation - 1997
• Lucent Technologies - 1997
• MAXM - 1996
• Monsanto - 1993
• OPPD 1999, 2001
• Oriental Trading Company - 1997
• Pfizer 1995
• Physicians Mutual - 1994 (X2)
• Sloan - 1996
• UNO EMBA - 1998, 1999, 2000 (2), 2001 (2)
• UNO ICTM - 1992, 1993
• UNO Small Business Institute - 1993
• USDE - 1994, 1995
• Valmont - 1989 (X2), 1996
• Vickers - 1991 (X2)
• WATS Telemarketing - 1989, 1991, 1992

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Project Location/Focus

• ARABIA Redemption Center Supplies
• ARGENTENIA Cold Storage
• AUSTRALIA Agricultural Chemical,
  Radiologicals, Vaccine Markets
  
• AUSTRIA Product Sales Distribution
• BELGIUM ATM Applications Software
• BRAZIL System Management Software Market
  Service Center
  
• CANADA Health Insurance NAFTA
• CHINA
  Pharmaceutical Industry and Market
  Analysis Pork Market
  
• CZECH SLOVAK REPUBLICS Sales Distribution
  Pole Manufacturing
  
• DENMARK Animal pharmaceuticals
• FRANCE Direct Marketing Cell Phones Cheese
  Software (x2)
  
• GERMANY Competitive Intelligence
• HOLLAND Manufacturing Opportunities
• HUNGARY Pole Structures Market Manufacture
  Seed Corn
  
• ITALY Direct Marketing
• LAOS Canning Factory Output Markets
• LITHUANIA Free-Market
  transition Bank, Tanner, Confectioner, Brewer
  
• MEXICO NAFTA Mining Equip Frozen Foods
  Cold Storage Construction Grain Storage
  Protective Equip
  
• MOLDOVA Free-Market transition Wine, Meat,
  Telecom
  

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An ExecutivE MBA 2003 Project Team

• Dennis Bracht, Central Corn Product Manager,
  J.C. Robinson Seed Company
  
• Robin Cherek, International Sales Coordinator,
  Hewlett-Packard
  
• Marie Kozel, CARE Project Lead,
  Nebraska Methodist Health System
  
• Ken OHalloran, Quality Assurance Manager,
  Degussa, Inc.
  
• Volker Schulz, Software Development Analyst,
  First Data
  Resources
  
• George Wilson, Senior Food Technologist,
  ConAgra Foods
  
• Dr. Rebecca Morris, Associate Professor
  Project Advisor

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Market Entry Feasibility Analysis of
theHungarian Seed Corn Industryon behalf of
theJ.C. Robinson Seed CompanyWaterloo, NE
www.jcrob.com
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Project Overview

• Overall Objective
• Research Methodology
• Examples of Results
• Benefits of Project

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Overall Objective

• Build a complete business plan
• for market entry into the
• Hungarian seed corn market

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Research Methodology
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Output example of Multi-dimensional database
Payment Time by Farm Size
Source 2003 EMBA Farmer Survey
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Key Competitive Intelligence
Source 2003 EMBA Farmer Survey and Vetomag
Arjegyzek Price Sheet
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In Country Research

• 2 Farmer Focus Group meetings
• 33 Farm visits
• 8 Production facility visits
• 8 Distributors/Retailers
• 7 Competitors
• 8 Potential substitute contacts
• 11 EU/Government
• 3 Genetic suppliers
• 1 Farm Show

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Dynamic Financial Analysis
Projected Cash Flow Stream
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Summary Educational Benefits