The SmartSIM Revolution

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The SmartSIM Revolution

• Jun Sun, Ph.D.
• CTO co-Founder
• 09, 2009

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What Does the SIM Card Do for You Today?
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What Can SmartSIM Do?
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What Can SmartSIM Do?
Education
E-mail
Music
Mobile payment
Video/ Movies
Yellowbook
Carrier branding
Social networking
News
Backup/ restore
Map
Gaming
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Why and How?
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Todays SIM
low-speed serial link
8-bit CPU lt128KB storage lt32KB RAM
SIM
GSM authentication phonebook () text-based apps
()
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Tomorrows SmartSIM
32-bit ARM CPU Up to multi-GB storage Up to
multi-MB RAM
Network Access
SmartSIM
SmartCard Web server (SCWS) Streaming server etc.
IC-USB (TCP/IP, MS, and ICCD)
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Tomorrows SmartSIM
Internet
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Back to Why?
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Advantage over Native Applications
Internet
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Advantage over Native Applications
Internet
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Advantage over Internet Servers
Internet
TCP/IP
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Advantage over Internet Servers
store-compute-forward architecture
Fast local link
Internet
TCP/IP
Authentication Security Personalization
Useful GSM channel
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Benefits

• Lowered operator-specific effort
• Advanced services on low-cost phones

consumer
handset vendor
SmartSIM

• Portable data services
• Better user experience

operator

• Value-adding data services (revenue)
• Easier to deploy on SIM (control)
• Advantages in technology (differentiation)

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GSMA SmartSIM Consortium
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Netspectrum SmartSIM Software and Service
Company

• Promote and enable SmartSIM as a mobile service
  platform
• Enable, host, manage and provide SmartSIM-based
  applications and services

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Todays Mission

• Look for funding
• Look for partners
• Handset OEM/ODM
• Mobile app/service developers
• Look for talents

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Questions?

• web
• http//www.netspectrum.com
• email phone
• Jun Sun, CTO
• jsun_at_netspectrum.com
• 1-510-299-1912