Market Expo 2001

1
Market Expo 2001

• Mike John, Missouri Beef
• Tom Martin, Illinois Corn Marketing

2
Market Expo

• March 9-17
• Eleven industry, twogovernmentmembers,USMEFst
  aff

3
Market Expo

• Why include these countries
• Korea
• No. 3 U.S. beef importer
• No. 6 U.S. pork importer
• Japan
• No. 1 U.S. beef and pork importer

4
Korea-Japan

• Purchases amounted to 2.3 billion, or 64 of
  beef exports
• Purchases amounted to 782 million, or 60 of
  pork exports
• Total volume nearly 912,000 metric tons, or
  about half of U.S. beef and pork exports
  worldwide

5
Grain/Soy Benefits

• For U.S. to produce beef and pork exports to
  these two countries, cattle and hogs consumed
• Nearly 162 million bushels of corn
• More than 18 million bushels of soybeans

6
Korea Domestic
7
Korea Processing
8
Korea Processing
9
Korea Wet Market
10
Korea Wet Market
11
Korea MERC
12
Korea -- MERC
13
Korea Promotion
14
Korea Promotion
15
Korea Promotion
16
Japan Marketplace

• Embassy briefing
• Promotion overview

17
Japan FoodEx
18
Japan FoodEx
19
Japan Store Visit
20
Japan Symposium

• Trend 21 Symposium
• Several hundred government, trade guests
• Celebrate 25 years of growth
• Look to future

21
Market Expo 2001

• Asia Expo brochure tell more of the story
• May have seen the following video news releases,
  which have already played on more than 150
  television stations and two networks