CM in the Mainstream

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CM in the Mainstream (?)

• Bob Boiko
• President, Metatorial Services
• Affiliate Professor U. Washington iSchool
• Bob_at_metatorial.com

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Bob Boiko

• Consultant
• Boeing, Motorola, Microsoft, Honeywell
• UN World Food Program, Edgerton Foundation
• Author
• CM Bible
• Laughing at the CIO
• Teacher
• iSchool, University of Washington
• The iSchool CMS Curriculum
• MSIM Program
• Business Man
• CM Pros
• Metatorial Services
• Programmer
• Database and XML systems

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When you say, I do CM at a party

• A crowd starts to form around you.
• People relate their experience with CM
• There is a polite nod and the conversation moves
  on
• I dont say I do CM

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True or False?I have CM on my business card
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True or False?I WOULD have CM on my business
card
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True or False?I am a proud member of CM Pros
(or another Org with CM in the name)
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Content management, once an obscure and marginal
part of IT

• Is now at the core of our entire strategy
• Is now a main strategic thrust in my org.
• Is now at least recognized
• Is still an obscure and marginal part of IT

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Content management, once thought of as simply a
technology for creating Web sites

• Is now seen as the infrastructure behind a
  comprehensive enterprise communication strategy
• Has found its way into all sorts of new
  applications
• Is being asked to do a variety of outputs, not
  just sites
• Is not even doing that well

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Youll Know Were There When
Information has a place at the strategy table
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Youll Know Were There When
There is a real and integrated I function in IT
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Youll Know Were There When
Content works a lot like money in your org.
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One Random Data Point

• In fact the bulk of our business content
  migration tools these days is CMS-CMS
  migrations (a symptom of the market maturing).
• - AIjonas Kisselbach (Vamosa Inc. )

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So, Where are we Going for the Next Few Days?

• Today CM Strategy
• CM A Competitive Advantage (Leland Zimmerman)
• Content as an Asset (Edward Shenderovich )
• CM and Customers (Ill present for Ann)
• Content Across cultures (Evan Gerber )
• Content Standards (Doug Gorman )

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So, Where are we Going for the Next Few Days?

• Tomorrow CM Execution
• Training CM pros (Mike Crandall)
• Adopting new systems and attitudes (Ronald
  Simmons, Andrew Campbell)
• CM maturity measures (Yair Dembinsky, José
  Cláudio Terra)
• Content structure (Ron Daniel, Joseph A. Busch )
• CM Centers of Excellence (Hemant Akaram Kale)

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So, Where are we Going for the Next Few Days?

• Thursday CM Evaluation
• An experimental method for content (Randal Henne)
• CM State of the Industry (Theresa Regli)
• Business intelligence (Cindy Ross Pedersen )
• Success measurement (Seth Earley)