GDC 2001 Presentation

1
Mobile Games

• GDC 2001 Presentation
• Robert Tercek David dc Collier
• PacketVideo Corporation
• Applications Services
• Vist us at Booth 1901

2
Forget games consoles, the new object of desire
for todays children is a mobile phone.

• Tony Lees
• NOP Research

3
Within two to three years, the number of wireless
data devices will significantly outnumber PCs.

• Carol Wilson
• Interactive Week

4
Feeding on low power and high bandwidth, the most
common computer of the new era will be a digital
cellular phone with an IP address.

• George Gilder

5
The number of Net users is going to go through
the roof. The significance here is simply the
price point cell phones cost under 100.

• Stuart Feldman
• IBM

6
Taken off like a rocket
This year docomo will surpass AOL as the worlds
largest ISP
Source DoCoMo http//www.nttdocomo.com/i/inumber.
html
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1 Billion mobile phone subscribers by 2003.70
will have Internet access.

• IDC Research

8
So there are going to be lots of phones.What
are people going to do with them?
9
Delivery is a commodity. Content is a
value-added service, and profits are higher on a
value-added.

• Paris Burstyn
• Analyst, GeoPartners Research, Inc.

10
Carriers will offer tiers of service, packaged
like cable TV offerings.

• Mike Walters
• Nokia

11
i-mode business model

• Content Subscription
• Monthly fee (1 - 3) for all you can eat for
  that one application
• Easy to use
• Consumer adds content subscriptions using a 4
  digit PIN code
• Billing
• Cost is added to users phone bill
• Publisher gets 91
• DoCoMo takes 9
• DoCoMo get all the transport revenue
• 90 of users subscribe to premium contents

12
Wireless phones and PDAs have always been about
productivity. Now theyre about killing time.

• Brian OShaughnessyBell Mobility

13
I-mode Usage Data

• iMode usage

14
Theres already a generation of kids in various
countries, raised on the idea that you do things
on little phones, not on big computers.

• Stuart Feldman
• IBM

15
Wireless games will be a 6 Billion market in 2006

• DataMonitor Report

16
Wireless Game Design

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Wireless Game Design

• Simple, mass market
• Quick to learn and play in small chunks
• Server based, for now
• Thin client, Fat server
• High latency, so turn based event driven designs
  work well
• Networked
• Interruptive Messaging
• The game comes to you sometimes in realtime
• Multiplayer Community
• Communication as part of gameplay
• Wireless specific features
• Location based
• Time sensitive
• Personalised

18
Alien Fish Exchange from nGame
Server sim Text UI Server graphics

• Start with a fishtank and some money
• Manage resources to grow the best fish!

http//www.alienfishexchange.com
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Lifestylers from PicoFun
Multiplayer Community Messaging

• From PicoFun in Sweden
• Server based multiplayer sim
• Pick a character type, and interact with other
  real people through your player
• Do nice or nasty things and watch your
  relationships to other players evolve!
• http//www.picofun.com

20
Fishing game by Dwango
Simple gameplay Interruptive Messaging Time
sensitive
Tsuri Baka Kibun from Dwango in Japan Set the
bait, and the game will call you back with what
youve caught! You have to respond
http//www.dwango.co.jp/
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Love by Email from Bandai
Personalisation Lightweight graphics
Interruptive Messaging

• Mail de Koi Shite
• Game played entirely by email
• Now available virtual boyfriend
• Girls usually have more simultaneous dates than
  boys
• For virtual girlfriend, guy has to choose which
  gifts to bring
• Virtual boyfriend brings you gifts
• Three month limit to a virtual lover as people
  were becoming addicted
• In japan you can buy dutch wives of the various
  virtual idols

http//www.bandai.co.jp
22
Bandai Charappa
Personalisation Server graphics Cute!

• Wallpaper, Screensavers, RingTones
• 3 per month, 2M members 6M / month
• New character everyday

http//www.bandai.co.jp
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Top Trumps from Digital Bridges
Turn based Server graphics Multiplayer Card
format

• Trading card game
• Decks of cards ideally suited to mobile format
• Multiplayer competition

http//www.wirelessgames.com/
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Sorcery from DigitalBridges
Event driven Server graphics Variables

• Event based multiple choice gameplay decisions
  work with browser client
• Story mixed with variables in battle events

http//www.wirelessgames.com/
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Wapomb by Orchimedia
Turn Based Server graphics Variables

• An oldie but goodie!
• Server side computation of your turn
• Turn based games get around latency

http//www.orchimedia.com/eng/
26
WAP Knights by Handy-Games
Event driven Server graphics Variables

• Server generated graphic adventure
• Story plus map interactions

http//www.handy-games.com
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ImaHima.com
Location Buddy List Instant Messaging

• Are you free now?
• I-mode version of the Love Getty
• Most popular unofficial site
• Recently took investment from AOL
• Mobile ICQ?
• Also ImaDoko where are you now?
• where are you is the most popular SMS message
• 90 of calls are less than 3 miles apart

28
Botfighters from Its Alive!
Location Buddy List Instant Messaging Team
Goals

• SMS based real world action game - assassin on
  steroids!
• Use website to get a new mission/target
• Go to location, phones position tracking lets
  you know if you hit opponent
• The phone becomes invisible, a remote control, a
  radar system
• The world becomes the game
• http//www.itsallive.com

29
SMS games from HandyGames
Instant Messaging Goals

• Simple games that can be played through SMS
  interface
• Penalty Shooting, BlackJack

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Cash-U initial games
Easy to learn Turnbased

• Simple Rules
• Mass demographic appeal
• Familiar mechanics
• Turn based games
• Cash U
• http//www.cash-u.com

31
Turkey Death Match - Battlemail
Turn based Multiplayer

• Pick all six moves in advance
• Server sends challenge to opponent
• Waits to get all six return moves
• Sends results to both players
• move ganging up masks latency
• http//www.battlemail.com

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i-mode Java i-appli
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i-mode Java i-appli
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Blender

• RealTime 3D in the palm of your hand!
• Initially server-side rendered and distributed as
  MP4
• Over time more functionality gets pushed into the
  client

35
PocketCharms from PacketVideo
Server Sim Grownup theme Realtime
interruptive messaging cool graphics!
36
Wireless Game Design

• Simple, mass market
• Quick to learn and play in small chunks
• Server based, for now
• Thin client, Fat server
• High latency, so turn based event driven designs
  work well
• Networked
• Interruptive Messaging
• The game comes to you sometimes in realtime
• Multiplayer Community
• Communication as part of gameplay
• Wireless specific features
• Location based
• Time sensitive
• Personalised

37
Moores Law

• CPU power doubles every 18 months

38
Gilders Law

• Bandwidth doubles every 9 months!

39
Rapidly Moving Target!

• Faster Networks
• Today 14.4
• 2.5G 30-60k
• 3G 128 2MB
• Better screens, controls

• Faster Processors
• Client side processing
• Java
• GVMs
• SinjiSoft, Infusio
• DSP chips
• longer battery life
• Special features
• Speech synthesis
• Voice recognition
• Multimedia
• Location prediction
• Avatar interfaces

40
Scalable Applications
1MB
256
120
Bitrate
56
28.8
14.4
9.6
2001
2002
2003
2004
41
MPEG4 Future Proof standard

• Rich Media Standard
• Wireless Video
• Scalable, compressed, error resilient for
  wireless networks
• And
• 3D graphics
• Rendered client side
• MPEG-J
• Java control of video streams
• Synthetic object layers
• Sprites, hotspots
• Synchronised data and events
• SMIL, BIFS
• New media types
• vector graphics, character animation, facial
  expression

42
Wireless Ecosystem

• Embedded Technology
• Silicon Manufacturers
• Device Manufacturers
• Communicators
• Digital Handsets
• PDAs
• SmartPhones

• Content Applications
• Entertainment
• Games
• News
• Sports
• Video Messaging
• Live Streaming

Infrastructure Wireless Networks CDMA,
CDMA2000, EDGE, GSM, GPRS, HDR, iDEN, PDC,
PHS, TDMA, UMTS, WCDMA, 1X-RTT
43
PacketVideo Partners

• Applications Services
• 75 Content Partners
• Atom Films
• Broadband Sports
• Comedy Central
• Digital Media
• E! Entertainment
• Earthnoise
• Eveo
• House of Blues
• Hypnotic
• i-Fuse
• KLAS
• MGM
• Odyssey
• Reuters
• Sony
• 20th Century Fox
• Time Warner

• Embedded Technology
• Silicon
• ARM
• Intel
• Lucent
• Qualcomm
• Texas Instruments
• Zucotto
• Device
• Casio
• Compaq
• HP
• Mitsubishi
• Motorola
• NEC
• Novatel Wireless
• Sanyo
• Sierra Wireless

• Universal
• VastVideo
• Warner Bros
• Wildbrain
• Youbet.com
• Z.com

• Wireless Networks
• Carriers
• Bell Mobility
• SK Telecom
• Sonera
• Sprint
• Swisscom

• Infrastructure
• Compaq
• HP
• Portal
• Signal Soft
• Sun

44
PacketVideo Game Partners

• PicoFun
• DigitalBridges
• Orchimedia
• Cash-U

45
Developing mobile multimedia

• Visit our booth to get more information about our
  developers program and learn how to work with PV
• Contact
• Joy Catacutan
• Manager, Worldwide Developer Program
• Catacutan_at_pv.com

46
Thanks!!
Come to our booth! 1908

• Robert Tercek
• President
• PacketVideo Corporation
• Applications Services

• David Collier
• Creative Director
• PacketVideo Corporation
• Applications Services
• email
• DC_at_PV.com

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links

• X-9 i-mode emulatorhttp//www.X-9.com/mimic/beta.
  asp