Visibility Issues DG Enlargement D4 Institution Building Unit

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Visibility IssuesDG Enlargement D4 Institution
Building Unit
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I. Communication and Visibility
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Communication

• The EC is giving a growing importance about
  visibility of its projects
• Use of the budget line on visibility (3 000 Eur
  or 5 000 Eur)
• Communication around TW project is the occasion
  to explain to the public real issues
• Transforming power of accession process. Twinning
  projects as tools in this process.

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Acknowledgement of Funding source

• Give visibility to your project, both at home and
  in the host country
• Materials produced in the project must carry the
  EU visibility. Any publication in whatever form
  and by whatever medium, including the internet,
  must include the following statement This
  document has been produced with the financial
  assistance of the European Union. The contents of
  this document are the sole responsibility of
  lt Beneficiary's name gt and can under no
  circumstances be regarded as reflecting the
  position of the European Union. 
• All visibility materials published during the
  implementation must be checked by ECD press and
  information officer and the Croatian Contracting
  Authority

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Acknowledgement of Funding source

• Flags, stickers, posters, and other promotional
  materials can be optained from the press and
  information department of the ECD
• Recommendation to develop a website (hosted by
  the BA) for the project where all materials
  produced, brief description of the activities
  can be accessed
• Monthly newsletter

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Visibility Materials
Brochure
Display
Budget for visibility 3.000 (up to 1M) 5.000
(from 1M)
Press release
Newsletter
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Aims of Visibility Events

• Benefit from the knowledge of an EU specialist to
  communicate on one part of the Acquis
• Communicate on the support of the European
  Commission
• Communicate to a broad public (through media)
• Develop your own network to collect information
  (invite other ministries, departments, civil
  society, EU representatives)

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Organisation of Visibility Events

• Organisation of two visibility events are
  mandatory for TWs and TWLs
• Responsibility of the RTA (or MS PL for TWL) and
  of the beneficiary administration
• We recommend to organise the last SC and the
  closure event the same day or the day just after
• The occasion to have an EU specialist
• Costs elligible materials, small cathering,
  interpretors, interpretation equipment if the
  event is not in the BA premises
• Place in the BA or in the ECD (exeptionnaly in
  another place)

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How to think of a Visibility Event

• Have a look on Calendar
• Revision of political agenda
• Avoid significant dates in the BC
• Content (joint process with Beneficiary
  Administration and ECD press services)
• Participants (relevant people assures media
  coverage, p.eg ambassadors or ministers)
• Key messages (accessible language and brief
  messages that could be converted into headlines)
• Public (identify multipliers, also called opinion
  makers in the country)
• Call for media (Beneficiary Administration press
  service)
• The event has to be marketable for the press.

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Keep in mind

• Rules on visibility for projects
• http//ec.europa.eu/europeaid/work/visibility/doc
  uments/communication_and_visibility_manual_en.pdf
  
• Templates
• http//ec.europa.eu/europeaid/work/visibility/inde
  x_en.htm

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II. RTAs role
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Key aspects of information and communication
actions

• Explain process at home and in host country
• Provide accurate facts and figures
• Feedback
• Identify multipliers
• Identify events

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Keep in mind

• Ambassadors for the EU in host countries
• EU Budget
• Visibility
• Discretion
• Respect for host administration

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Keep in mind

• Delegations are there for you
• Commission-wide resources at your disposal
• DG COMM website as source
• DG Enlargement team

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III. Talking to the media
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Do

• Take your time
• Think before you answer
• Communicate to a broad public (through media)
• Keep to your own area and level of expertise
• Say if you dont know ,or cant answer the
  question
• Stick to the facts

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Do

• Assume everything is on the record
• Be firm, fair and honest
• Put things in context
• Use non-technical language (will auntie get it?)
• Use examples

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Dont

• Lie, guess or speculate
• Get upset or stressed
• Talk about things outside your area
• Use technical jargon
• Discuss information not made public yet
• Use the expression, No comment

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Conclusions

• RTAs can contribute to implementing our
  communication strategy.
• Delegations and DG ELARG teams to offer support.
• Always consider your role as EU ambassador.
• Give visibility to your project, both at home and
  in host country.

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• MANY THANKS FOR YOUR ATTENTION
• Twinning Coordination Team
• Paolo Gozzi
• Jordi Rodríguez Ruiz
• Carola Gumbrecht
• Birgit Persson