ENERGY STAR SALES ASSOCIATE TRAINING

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ENERGY STAR SALES ASSOCIATE TRAINING

• Digital-to-Analog Converter Boxes
• (DTAs)

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What is ENERGY STAR?

• ENERGY STAR is a
• government-backed program
• that helps consumers identify energy-efficient
  products.
• ENERGY STAR qualified products
• Save energy
• Save money
• Save the environment

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About ENERGY STAR

The ENERGY STAR mark ranks among the highest
level of influence on product purchase among all
consumer emblems, similar in ranking to the Good
Housekeeping Seal.
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ENERGY STAR Sales Value

• Consumer awareness and desire for efficiency
  savings is high.
• In 2007, more than 70 of households nationwide
  recognized the ENERGY STAR label.
• Of households that purchased ENERGY STAR products
  in the past year
• More than 70 of them reported the label as
  influential to their purchasing decision.
• More than 80 of them reported they are likely to
  recommend ENERGY STAR products to friends.
• In 2007 alone, Americanswith the help of ENERGY
  STARsaved 16 billion on their energy bills
  and prevented greenhouse gas emissions equivalent
  to the annual emissions of 27 million vehicles.

SOURCES EPA Office of Air and Radiation, Climate
Protection Partnerships Division. National
Awareness of ENERGY STAR for 2007 Analysis of
2007 CEE Household Survey. U.S. EPA, 2008.ENERGY
STAR Overview of 2007 Achievements. April 2008.
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ENERGY STAR Digital-to-Analog Converter Boxes

• What is a Digital-to-Analog Converter Box?
• A digital-to-analog (DTA) converter box is a
  device that converts digital
• television broadcast signals to analog signals.
• The U.S. is scheduled to shift to digital-only
  TV broadcasts on February 17, 2009. The switch
  is being made to provide consumers a clearer
  picture and more programming options, while
  simultaneously freeing up analog airwaves for
  other uses, such as emergency response.
• Who will need a DTA Converter Box?
• Consumers with analog TVs that receive
  over-the-air broadcasts using an antenna, will
  need a DTA in order to continue receiving
  television broadcasts.
• Consumers with analog TVs who subscribe to
  cable or satellite services should have no
  interruption in their service and do not need a
  DTA.
• Consumers with digital TVs do not need a DTA.
  TVs manufactured after
• March 1, 2007 are required to be digital TVs.

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Source Federal Communications Commission
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DTA Converter Box Coupon Program

• The National Telecommunications and Information
  Administration (NTIA), part of the U.S.
  Department of Commerce, is offering coupons for
  DTAs
• U.S. households can obtain up to two coupons,
  each worth 40, that can be
• applied toward the cost of eligible converter
  boxes.
• A list of ENERGY STAR qualified models can be
  found at
• www.energystar.gov/products and a list of
  participating retailers can be found at
• www.dtv2009.gov.
• Where do consumers get a coupon?
• Consumers can apply for a coupon
• Online www.dtv2009.gov
• By calling NTIA 1-888-DTV-2009 (1-800-388-2009)
• By mail P.O. Box 2000, Portland, OR 97208-2000

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ENERGY STAR Qualified DTA Criteria

• ENERGY STAR qualified DTAs use over 50 percent
  less energy than standard models and meet energy
  efficiency requirements in both the On and Sleep
  Modes
• On Mode Qualified DTAs must use 8 watts of
  energy or less
• Sleep Mode Qualified DTAs must use 1 watt of
  energy or less
• Qualified DTAs must also be shipped with a
  default Auto-Power Down setting
• Auto-Power Down DTAs automatically switch from
  the On Mode to
• the Sleep Mode after a period of time without
  user activity
• The default Auto-Power Down setting is 4 hours
  or less

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Why Buy ENERGY STAR?

• ENERGY STAR qualifies both DTAs and Digital TVs,
  which consumers can use to receive digital
  broadcasts.
• Qualified DTAs and Digital TVs use less energy
  than standard models. By choosing ENERGY STAR,
  consumers can save money on their electricity
  bills and help protect the environmentall
  without sacrificing quality or performance.

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Saving Energy Saving Money

• ENERGY STAR qualified products use less energy
  and cost less to operate resulting in

• In the U.S. alone, EPA estimates that
  conventional DTAs could consume more than 3
  billion kilowatt hours of energy per year and
  cost Americans 270 million annually in
  additional electricity bills.
• Choosing an ENERGY STAR qualified DTA helps
  reduce those additional electricity costs.
• Depending on viewer behavior and product
  design

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Saving Energy Helps Protect the Environment

• If all DTAs sold in the U.S met the ENERGY STAR
  specification, over the lifetime of the products
  Americans could save 1 billion in energy costs
  and would prevent greenhouse gases equivalent to
  the annual emissions of more than 1 million cars.

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ENERGY STAR As Your Sales Partner

• Create Business Value
• Differentiation
• Arm your staff with knowledge
• Provide your customers products of choice
• Grow your customer base
• Attract and retain customershelp your customers
  save money and watch them keep coming back
• Partner with ENERGY STAR and increase sales and
  customer loyalty by providing energy savings and
  environmental benefits
• Create Social Value
• Reducing energy use helps decelerate climate
  change by preventing greenhouse gas emissions
• Lower energy bills for consumers and businesses
• Boost your brands environmental image

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ENERGY STAR Qualified DTA Overview
ENERGY STAR The government-backed program
dedicated to helping consumers protect the
environment through superior energy efficiency.
ENERGY STAR qualified digital-to-analog converter
boxes save energy, money, and the environment.

• ENERGY STAR qualified DTAs
• Meet energy-efficiency guidelines for both On and
  Sleep modes
• Must be shipped with a default Auto-Power Down
  setting
• Use over 50 percent less energy than standard
  models.
• Convert digital broadcast signals to analog
  signals so consumers with analog
• TVs can continue receiving TV broadcasts
  after the U.S. shift to all digital
• Help prevent global warming by reducing the
  greenhouse gas emissions
• caused by burning fossil fuels at power
  plants