ENERGY STAR SALES ASSOCIATE TRAINING

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ENERGY STAR SALES ASSOCIATE TRAINING

• Decorative Light Strings

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What is ENERGY STAR?

• ENERGY STAR is a
• government-backed program that helps consumers
  identify energy-efficient products.
• ENERGY STAR qualified products
• Save energy
• Save money
• Save the environment

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About ENERGY STAR
The ENERGY STAR mark ranks among the highest
level of influence on product purchase among all
consumer emblems, similar in ranking to the Good
Housekeeping Seal.
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ENERGY STAR Sales Value

• Consumer awareness and desire for efficiency
  savings is high.
• In 2007, more than 70 of households nationwide
  recognized the ENERGY STAR label.
• Of households that purchased ENERGY STAR products
  in the past year
• More than 70 of them reported the label as
  influential to their purchasing decision.
• More than 80 of them reported they are likely to
  recommend ENERGY STAR products to friends.
• In 2007 alone, Americanswith the help of ENERGY
  STARsaved 16 billion on their energy bills
  and prevented greenhouse gas emissions equivalent
  to the annual emissions of 27 million vehicles.

SOURCES EPA Office of Air and Radiation, Climate
Protection Partnerships Division. National
Awareness of ENERGY STAR for 2007 Analysis of
2007 CEE Household Survey. U.S. EPA, 2008.ENERGY
STAR Overview of 2007 Achievements. April 2008.
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ENERGY STAR Qualified Decorative Light String
Criteria

• Qualified light strings meet strict performance
  and energy efficiency criteria
• Input power consumption per lamp must not
  exceed 0.20 watts.
• Products must pass a 1,000 hour continuous life
  test.
• Warranty against all defects through normal
  residential seasonal use must be at least three
  years.
• Light strings must meet appropriate safety
  standards.
• The average number of failed lamps after 1,000
  hours of operation shall be no greater than 3.
• Products labeled for outdoor use must pass
  weather tests, including exposure to ultraviolet
  emissions, water spray, and condensation.

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Light Emitting Diode (LED) Technology
LED Technology Light emitting diode (LED)
technology, featured in many ENERGY STAR
qualified light strings, is exceptionally energy
efficient when producing individual colors. Many
LEDs use up to 90 less energy than an
incandescent bulb. LEDs are small light sources
that are illuminated by the movement of electrons
through a semiconductor material.

• Fun Fact
• The amount of electricity consumed by just one
  7-watt incandescent bulb could power 140 LEDs!

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Saving Energy Saving Money
ENERGY STAR qualified products use less energy
and cost less to operate resulting in

• The typical household spends more than 2,000
  a year on energy bills. With ENERGY STAR, you
  can save over one-third or about 700.
• Qualified light strings use about 75 less
  energy than conventional incandescent models,
  helping consumers save money on their energy
  bills.

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Saving Energy Helps Protect the Environment

• Did You Know?
• If all decorative light strings sold in the
  U.S. this year were ENERGY STAR qualified, we
  would reduce greenhouse gas emissions
  equivalent to nearly 300,000 cars!
• By using less energy, qualified light strings
  help prevent global warming by reducing the
  greenhouse gas emissions caused by burning
  fossil fuels at power plants.

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Why Buy ENERGY STAR?

• High quality performance
• ENERGY STAR qualified decorative light strings
  are independently tested to meet strict
  performance requirements, and all models come
  with a three-year warranty.
• Save money without sacrifice
• ENERGY STAR qualified light strings are more
  durable than traditional light strings and come
  in a variety of colors and styles, so consumers
  dont have to sacrifice quality to save energy
  and money.

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ENERGY STAR Decorative Light String Brands

• Trusted brands like these
• Everstar Merchandising
• Company Ltd.
• Holiday Creations

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ENERGY STAR As Your Sales Partner

• Create Business Value
• Differentiation
• Arm your staff with knowledge
• Provide your customers products of choice
• Grow your customer base
• Attract and retain customershelp your customers
  save money and watch them keep coming back
• Partner with ENERGY STAR and increase sales and
  customer loyalty by providing energy savings and
  environmental benefits
• Create Social Value
• Reducing energy use helps decelerate climate
  change by preventing greenhouse gas emissions
• Lower energy bills for consumers and businesses
• Boost your brands environmental image

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ENERGY STARDecorative Light Strings Overview
ENERGY STAR The government-backed program
dedicated to helping consumers protect the
environment through superior energy efficiency.
Look for the ENERGY STAR label on qualified light
strings.

• ENERGY STAR qualified decorative light strings
• Consume 75 less energy than conventional
  incandescent light strings.
• Available in a variety styles, including
  different colors, shapes, and with dimming
  features.
• Last up to 10 times longer than traditional
  incandescent light strings and are more durable.
• Save energy and help prevent global warming by
  reducing the greenhouse gas emissions caused by
  burning fossil fuels at power plants.

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• A user-friendly and easily navigable micro-site
  containing training tools for partners.
• Users can navigate throughout three main
  categories to find training resources relevant
• to them products, campaigns, utilities/energy
  efficiency program sponsors.
• Benefits
• EASY Access to all ENERGY STAR training
  materials and resources on your own.
• ACCURATE The most current training materials to
  share with your sales associates for increasing
  the sale of ENERGY STAR qualified products and
  services.
• RELEVANT A location for collaboration and idea
  exchange with other partners.

To LEARN MORE, visit the ENERGY STAR Training
Center page at www.energystar.gov/training