ENERGY STAR SALES ASSOCIATE TRAINING

1
ENERGY STAR SALES ASSOCIATE TRAINING

• Televisions

2
What is ENERGY STAR?

• ENERGY STAR is a
• government-backed program that helps consumers
  identify energy-efficient products.
• ENERGY STAR qualified products
• Save energy
• Save money
• Save the environment

3
About ENERGY STAR

The ENERGY STAR mark ranks among the highest
level of influence on product purchase among all
consumer emblems, similar in ranking to the Good
Housekeeping Seal.
4
ENERGY STAR Sales Value

• Consumer awareness and desire for efficiency
  savings is high.
• In 2007, more than 70 of households nationwide
  recognized the ENERGY STAR label.
• Of households that purchased ENERGY STAR products
  in the past year
• More than 70 of them reported the label as
  influential to their purchasing decision.
• 80 reported they are likely to recommend ENERGY
  STAR products to friends.
• In 2007 alone, Americanswith the help of ENERGY
  STARsaved 16 billion on their utility bills and
  prevented greenhouse gas emissions equivalent to
  the annual emissions of 27 million vehicles.

SOURCES EPA Office of Air and Radiation, Climate
Protection Partnerships Division. National
Awareness of ENERGY STAR for 2007 Analysis of
2007 CEE Household Survey. U.S. EPA, 2008.ENERGY
STAR Overview of 2007 Achievements. April 2008.
5
ENERGY STAR Qualified Television Criteria

• Effective November 1, 2008, televisions earning
  the ENERGY STAR must meet energy-efficiency
  requirements in two modes
• On Mode active power consumption
• Standby/Off Mode turned off, but not
  unplugged
• ENERGY STAR qualified televisions meeting the new
  specification will
• be up to 30 more efficient than conventional
  models.
• Did you know?
• Televisions and other home electronics often use
  energy even when turned off to support various
  features, such as clock displays, channel
  settings, or remote control functions. It is
  estimated that standby power accounts for more
  than 100 billion kilowatt hours of annual U.S.
  electricity consumption and 11 billion in annual
  energy costs.

6
ENERGY STAR Qualified Television Criteria

• The new Version 3.0 ENERGY STAR specification for
  televisions include requirements that
• Take into account screen size and reflect whether
  the television is standard definition (SD) or
  high definition (HD)/full high definition (FHD).
• Encourage manufacturers to ship their televisions
  with certain energy-saving functions and
  features enabled.
• Manufacturers test their televisions as shipped
  to consumers to ensure consumers realize savings.
  
• Manufacturers may make use of a forced menu that
  prompts the user to select home or retail setting
  when they first turn on their TV. If a forced
  menu is used, a manufacturer may test their and
  qualify their TV for ENERGY STAR in the home
  setting.

7
Saving Energy Saving Money

• ENERGY STAR qualified products use less energy
  and cost less to operate resulting in

• Today's TVs, combined with related products like
  DVD players, make up about 10 of a household's
  annual electricity bill.
• Starting in 2009, if every television sold in the
  U.S. met the new ENERGY STAR requirements,
  consumers would save about 1 billion annually in
  energy costs.

8
Linking Home Electronics to Climate Change

• Americans are watching more hours of television
  per day and using more energy.
• Did you know?
• The average home can cause twice the
  greenhouse gas emissions as the average car.
• Some of the new, large screen televisions
  consume as much electricity as a new
  refrigerator.

9
Saving Energy Helps Protect the Environment

• By using less energy, qualified TVs reduce
  greenhouse gas emissions caused by burning
  fossil fuels at power plants.
• Starting in 2009, if all TVs sold in the U.S.
  met the new ENERGY STAR requirements,
  we would prevent greenhouse gas emissions
  equivalent to about 1 million cars.

10
Why Buy ENERGY STAR?

• Savings without sacrifice
• By choosing ENERGY STAR, consumers are saving
  energy, money, and the environmentwithout
  sacrificing quality or performance.
• ENERGY STAR qualified televisions are
  available in different screen sizes for all
  of todays technologies.
• Consumers are looking for ways to reduce
  their energy bills and help the environment.
  ENERGY STAR is an easy, convenient solution to
  energy concerns.

11
ENERGY STAR Qualified Television Brands

• Trusted brands like these
• Samsung
• Panasonic
• Philips
• Sony
• Sharp
• Toshiba
• customize as appropriate

12
ENERGY STAR As Your Sales Partner

• Create Business Value
• Differentiation
• Arm your staff with knowledge
• Provide your customers products of choice
• Grow your customer base
• Attract and retain customershelp your customers
  save money and watch them keep coming back.
• Partner with ENERGY STAR and increase sales and
  customer loyalty by providing energy savings and
  environmental benefits.
• Create Social Value
• Reducing energy use helps decelerate climate
  change by preventing greenhouse gas emissions.
• Lower energy bills for consumers and businesses
• Boost your brands environmental image

13
ENERGY STAR Television Overview
ENERGY STAR The government-backed program
dedicated to helping consumers protect the
environment through superior energy efficiency.
ENERGY STAR qualified televisions save energy,
money, and the environment.

• ENERGY STAR qualified televisions
• Save energy in both the on and standby/off
  modes
• Up to 30 more energy efficient than standard
  models
• Available in different screen sizes for all of
  todays technologies
• Help prevent global warming by reducing the
  greenhouse gas emissions
• caused by burning fossil fuels at power
  plants

14

• A user-friendly and easily navigable micro-site
  containing training tools for partners.
• Users can navigate throughout three main
  categories to find training resources relevant
• to them products, campaigns, utilities/energy
  efficiency program sponsors.
• Benefits
• EASY Access to all ENERGY STAR training
  materials and resources on your own.
• ACCURATE The most current training materials to
  share with your sales associates for increasing
  the sale of ENERGY STAR qualified products and
  services.
• RELEVANT A location for collaboration and idea
  exchange with other partners.

To LEARN MORE, visit the ENERGY STAR Training
Center page at www.energystar.gov/training