Digital Printing for Washington State University

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Digital Printingfor Washington State University
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Why Digital?

• Impact of the web
• New trends in print communications- multiple
  priorities- immediate distribution- custom
  messaging
• Versioned printing
• Advance copies
• Shrinking lead times

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Short Run Trends

• More targeted communications
• More current information
• More custom information
• Broader array of collateral

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A New Tool

• Technology provides another way of doing our
  work, but doesnt necessarily replace current
  methods.

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Current Publishing Resources

• Heidelberg 40 SORS Offset Press
• Heidelberg 28 SM74 Offset Press
• Heidelberg 25 MOZP Offset Press
• Heidelberg Quickmaster Offset Press
• Hamada Offset Press
• HP Indigo 3050 Full Color Digital Press
• Toshiba 311C Color Copier
• Xerox Color Series 50 Color Copier
• Micropress TR Document Management System

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HP Indigo 3050

• Full Color Offset Quality
• Intense color saturation
• No drying time
• Wide range of paper stocks
• Up to 12 x 18 sheet size
• Single pass duplex
• Fast. Flexible. Responsive.

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Applications

• Posters
• Brochures
• Event collateral
• Postcards
• Tickets, passes, labels
• Quick, Quality Color
• Short runs with tight deadlines
• Average run length is 100-2000

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Summer UndergraduateResearch Experience Special
Promotional Opportunity

• 100 copies, 4/4
• 12 x 18 80 matte cover
• Printing Cost 205
• Turn time - 1day

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Undergraduate Search PieceFocus Group Testing

• 50 copies, 4/4
• 12 x 18 80coated cover
• Printing Cost 175
• Turn time - 1day

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Women Leadership Promotional FlierTime
Constraints

• 2000 copies, 2/0
• 8 ½ x 11 60coated text
• Printing Cost 460
• Turn time - 1day

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How does Digital differ from Offset?

• Does not use negative film
• Does not use plate material
• Fewer passes through the press
• No drying time required
• Proofing process

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What About Quality?

• Excellent saturation
• Rich blacks
• Excellent color
• Rivals sheet-fed offset

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How Much Does it Cost?

• More economical for short run 4-color
• Not always cheaper, but always faster
• Always estimate for the most cost effective
  printing method

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University PublishingsB E N E F I T S

• Integration with WSUs Strategic Plan
• WSU Brand Knowledge
• Knowledge of WSU Programs and Goals
• State of the Art Technology
• Full Service Publishing Facility
• Broad Resource Base
• Experienced Technical Operators
• Knowledgeable Staff

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University PublishingsV A L U E S

• Quality
• Consistency
• Timeliness
• Reliability
• Effective Solutions

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For More Information. . .

• Steve Rigbysrigby_at_wsu.edu
• Denise Pressnallpressnall_at_wsu.edu
• Or your publications coordinatorwww.publishing.w
  su.edu
• 509-335-3518