ExerSit

1
ExerSit

• Exercise while sitting

Matti Kinnunen, Robbie Allen, Ben Entezam, Atif
Mirza, Suraj Mansukhani, Srini Nallasivan May 7,
2005
2
A Serious Problem

• For the first time in 100 years, the life
  expectancy rate is projected to decline
• The obesity epidemic will creep through all ages
  like a human tsunami
• -Professor Jay Olshansky from the University of
  Illinois 1
• 64 of adults in the US are either overweight or
  obese, which can lead to hypertension and
  diabetes
• Increasingly, cases of heart disease and
  circulatory disorders are being linked to
  insufficient exercise 2

3
A Lifestyle Challenge

• More than half of American workers sit at a desk.
  5
• The average work week has been increasing for the
  last 50 years, resulting in decreased time for
  exercise and more cases of burnout 3 4
• New Years resolutions, home gyms, and gym
  memberships arent the answer.

The Need? To adapt the office environment to be
better suited for exercising
4
Market Size Office Workers
U.S. Department of Labor - Bureau of Labor
Statistics
5
Market Size Workout Equipment
Sports business research network
6
Market Size Home Gyms
Sales of Multi-purpose home gyms (2003) - Sports
business research network
7
Our Product

• ExerSit allows office workers to exercise while
  sittingin the comfort of their chair
• Works a wide range of muscles including chest,
  arms, and legs
• Used for muscle stretching, toning and
  strengthening, not increasing muscle mass
• Short duration exercising
• Features include
• Dual-leather construction promotes utility and
  aesthetic look
• Storage pocket
• Discrete, fold-out packaging makes it easy to
  carry and store
• Variety of weight bands provide customized
  resistance
• Quick set-up components and maintenance-light
  design

8
Fold-out Design
9
Fits Any Office Chair
10
Feedback from Medical Community

• Exersit is a very useful exercise machine for
  people who tend to spend a lot of time in the
  office or behind computers, as is the ongoing
  trend now days. If you are too busy to go to the
  gym, or you have to sacrifice a good portion of
  your day to get to the gym, Exersit is for you.
  You can get the necessary workout for your upper
  body (some lower body) without leaving your
  office or lowering your productivity. Exersit
  can be used to tone and strengthen muscles that
  are not usually used during daily activities.
• - Shahram Misaghi, Ph.D, Harvard Medical School
• "The key difference between your product and the
  other products that I have seen is that it's
  mobile, it's small enough, it lets people to pull
  it and do it in their desk. Overall, it's a great
  idea and I think it's definitely useful."
• - Theresa Bousquet, MEd, Athletic Trainer, Dept
  of Athletics, MIT
• "It will be definitely useful for people
  traveling in business Class in long flights and
  it looks great.
• - Kathy Davis, Ph.D, Athletic Trainer, Dept of
  Athletics, MIT

11
ExerSit in Action at MIT Sports Med Dept.
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Feedback from Office Workers

• You are genius, you should patent it! It is
  clean and compact.
• Nancy Young, LFM Program Coordinator
• "I think it is a great idea, I would definitely
  buy it."
• Lucien Labrec, Independent Consultant
• This is the kind of thing Id buy for my whole
  staff. Many of them will never go to the gym."
• Alan Daily, Manager, Cisco Systems
• I need something like this and your product
  looks great."
• Josh Robinson, System Administrator, Cisco
  Systems
• Looks very nice. I would find it very useful."
• Jenny McFadden, IT Director, MIT
• It is a neat product. This is great for people
  who dont get out of their chair much."
• Rachel Martino, Project Manager, CDM Inc.
• Great idea! This is much better than those
  systems you can buy on TV.."

13
Demonstration
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Financials

• Unit price 30
• Production costs 9/unit
• Sales volume 50,000/year (.1 of market)
• NPV 4.5 million for 5 yrs
• Funding needed for first year 500,000
• Detailed financial model available upon request

15
Milestones, Status Future

• Proof-of-Concept model completed on time and
  within budget!
• In discussions with New England fabricators and
  Italian leather goods distributors
• Investigating alternate nylon construction
• Investigating patent options
• Planned marketing event at Framingham-based
  Staples
• Seeking new round of funding for quality
  compliance, additional production runs and retail
  advertising

16
Summary

• Office workers suffer from a deficiency of
  muscular and cardiovascular activity
• Need to adapt the office environment to be better
  suited for exercising
• Large potential market
• ExerSit solves a real problem with a portable,
  attractive office accessory that stimulates
  muscle and fitness activity

17
Question and Answer
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References

• http//www.cass.city.ac.uk/media/stories/story_23_
  18491_46080.html
• http//www.4woman.gov/faq/heartdis.htm6
• http//www.pbs.org/now/politics/workhours.html
• http//swiss.csail.mit.edu/rauch/worktime/
• National Institute of Occupational Safety and
  Health (NIOSH)