Mass Media

1
Mass Media Society

• Chapter 7 Movies

2
Importance of Movies

• Overwhelming Experience
• Hollywoods Cultural Influence

3
Movie Industry

• Production creative process
• Exhibition distribution/exposure process
• Box office revenue that a movie earns in
  exhibition
• Nut upfront distribution payment to exhibitor
• Media Databanks pages 176 and 180
• Auxiliary Enterprises merchandise tie-ins,
  toys, music, product placement

4
Industry Ownership

• Major Studios page 181
• Major 6 90 - page 182 Columbia, Paramount,
  20th Century Fox, Universal, Walt Disney, Warner
  Brothers
• United Artists
• Dreamworks
• Independent producers movie production
  enterprises outside of the major studios

5
Movie Technology

• Adaptation from Photography
• Sound
• www.earlycinema.com

6
Media Rivals

• Televisions Challenge
• Content Innovation
• Digital
• Melding Media
• Conglomeration
• Synergies
• Digitization

7
Movie Censorship

• Morality 1922 MPPDA, led by Will Hays,
  attempted to establish moral codes for movies
• Changing Mores Miracle case free expression
• 1968 Classification Rating Administration
  Board
• Current Movie Code page 193

8
Evaluating Movies

• Box Office and Grosses
• Movie Criticism