PC Professionell Relaunch M

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(No Transcript)
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Agenda

• The IT Magazine of Today
• The New Editorial Concept of PC Professionell
• The PC Pro-DNA
• The Current Magazine Rack
• Design Requirements
• The New Logo
• The New Title
• Title Variations
• The Magazine Rack in March 2007
• Relaunch Activities in Issue 04/07
• Audio Comment
• Contact

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The IT magazine of today

• What would we change if we were launching an IT
  magazine today?
• We address readers who get up-to-date and
  specific information mainly out of the Internet
• Our readers are experienced IT consumers. They
  expect orientation, recommendation, opinions, and
  well-defined positions from their chosen media
• The choice of IT related information is so large
  that only publications that are emotionally
  appealing and not arbitrarily interchangeable
  will survive in the long run
• A reader who feels entertained, feels understood

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The New Editorial Concept of PC Professionell

• Reality Check for topics and test procedures PC
  Professionell carries on being the test magazine
  for the professional on the job. Editors select
  and test the most important products on the
  market. This is a clear statement to provide
  orientation to the reader.
• Topics from the 16 page section "Network" are
  being spread throughout the magazine. Overall,
  professional topics and professional products
  will be expanded target group SMBs.
• The subscriber-only networking section will be
  renamed to "IT im Unternehmen" (IT in business)
  and offers additional information about IT
  strategy and enterprise solutions (to get to know
  this rubric, it will be available in the total
  circulation of issue 4)

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The New Editorial Concept of PC Professionell

• The news pages covers broader topics and
  exclusive reportages. A team of five news editors
  cover topics about society, science, politics,
  and economy.
• Controversial opinions and interviews about the
  events in the IT world polarize and help to get
  to the point.

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The PCPro DNA
1/07 4/07

• More articles for professionals
• More fascinating subjects

1/07
4/07
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The Current Magazine Rack
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Design Requirements

• Goals
• Calm
• Clear
• Unobtrusive
• Clean
• Respectable
• Objective
• Professional
• and
• Exciting
• Creative
• Attractive

• Means
• Modern colouring
• Modern info graphics
• Consistent picture language
• Creative photography and montage
• Fresher typography (Title)
• Title more unobtrusive
• Concise tables
• Clear composition and distinction of formats
• Unique identity, better recognition

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The New Logo

• The new PC Pro-Logo affords free room and
  abstains from shadows and squiggles
• The Logo is square and reduced to the essentials
• The colour red is increasingly noticed as the
  colour of PC Professionell
• The new logo emphasises our identity

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The New Title

• Clearly pinpoints essential information. No
  concurrent design elements
• Number of stories should remain constant
• Prominent title story, additional stories are
  easy to read
• DVD content is less relevant
• Serif typeface is trendy and communicates value
  (like Spiegel, Capital, Manager Magazin)

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Title Variations
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The Magazine Rack in March
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Relaunch Activities in Issue 04/07

• New format on white paper
• Large print run associated with Germany-wide
  acitivities at POS
• Free distribution of more than 10,000 excerpts at
  CeBIT 2007
• 16 relaunch discount ( up to issue 05/07 )
• Ads More copytest in issue 04/07
• New category IT in the Enterprise in the total
  circulation

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Audio Comment

• Audio comment about the Relaunch of PC
  Professionell by Prof. Erik Spiekermann

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Contact

• The media team of PC Professionell is pleased to
  answer any questions you may have.
• Media Hotline Darren Sharp
• Tel. [phone]
• dsharp_at_vnuglobalmedia.com