Relaunch ' ' ' Relaunch ' ' ' Relaunch - PowerPoint PPT Presentation

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Relaunch ' ' ' Relaunch ' ' ' Relaunch

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NEW ON SALE DAY - From 15th July Garden News will be on sale on TUESDAY'S. Key Information: ... the day before the new on sale date. Thanks for your continued ... – PowerPoint PPT presentation

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Title: Relaunch ' ' ' Relaunch ' ' ' Relaunch


1
Re-launch . . . Re-launch . . . Re-launch
From 15th July 2008 Garden News will have a new
look, new features, innovative new sections and
insights from the most knowledgeable panel of
experts in gardening as well as a gifting plan
for the summer!
  • Key Information
  • On sale date moving to Tuesday giving an extra
    on sale day as gardeners plan their gardening
    weekend during the weekdays before
  • Price Increasing by 10p to 1.80 generating an
    annual increase in RSV of 120k
  • Gifting/Cover-mount plan throughout summer
    giving consumers added value resulting in an
    increase in sales

NEW ON SALE DAY - From 15th July Garden News will
be on sale on TUESDAYS
2
  • Key points
  • Sales and RSV predicted to increase
    significantly as a result of the new look Garden
    News
  • Allocation levels have been amended to account
    for the re-launch
  • Targeted handling and copy allocation work has
    been carried out for the Independent retail
    sector
  • All retailers are made aware of the on sale date
    change 1 week in advance, in order that they can
    inform their customers
  • Send a reminder the day before the new on sale
    date
  • Thanks for your continued support!!!!!
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