Relaunch ' ' ' Relaunch ' ' ' Relaunch

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Re-launch . . . Re-launch . . . Re-launch
From 15th July 2008 Garden News will have a new
look, new features, innovative new sections and
insights from the most knowledgeable panel of
experts in gardening as well as a gifting plan
for the summer!

• Key Information
• On sale date moving to Tuesday giving an extra
  on sale day as gardeners plan their gardening
  weekend during the weekdays before
• Price Increasing by 10p to 1.80 generating an
  annual increase in RSV of 120k
• Gifting/Cover-mount plan throughout summer
  giving consumers added value resulting in an
  increase in sales

NEW ON SALE DAY - From 15th July Garden News will
be on sale on TUESDAYS
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• Key points
• Sales and RSV predicted to increase
  significantly as a result of the new look Garden
  News
• Allocation levels have been amended to account
  for the re-launch
• Targeted handling and copy allocation work has
  been carried out for the Independent retail
  sector
• All retailers are made aware of the on sale date
  change 1 week in advance, in order that they can
  inform their customers
• Send a reminder the day before the new on sale
  date
• Thanks for your continued support!!!!!