Guidelines for creating PowerPoint presentations

1
Guidelines forcreating PowerPoint presentations
Employer of Choice and Employer Branding

• Dave Doughty
• Director of International HR Developments
  Nottingham Business School
• 2008

2
Employer of Choice

• EOCs promote a positive company image based on
  demonstrating understanding of, and due
  consideration to, employee needs
• An EOC is an organisation that is able to meet
  growth and profitability goals because it
  attracts and retains the quality and quantity of
  employees it needs
• Successful organisations offer a compelling
  reason for people not only to join but to stay
• An EOC depends upon individuals perceptions

3
Employer of Choice

• Employees Perceptions are reflected in how or
  what they
• Feel think experience.
• What do talented people want?
• They want to be in employment where they
• a) feel ..
• b) are able to .
• c) receive ..

4
Factors that promote a positive image?

• Management leadership styles
• Career opportunities
• Company reputation and recognition in the
  community
• Family friendly and work-life balance
• Happy/exciting work environment
• Employability/Training initiatives
• Communication/Consultation with employees
• Performance rewards
• ?
• ?

5
Employee Engagement

• EOCs look for employee engagement - ensuring the
  skills and capabilities for employees to perform
  their jobs, as well as motivation, commitment and
  understanding
• Employee engagement is a positive attitude held
  by employees towards the organisation and its
  values
• EOCs need Managers of Choice and Employees of
  Choice who will actively promote the company as
  an EOC and help organisational brand building

6
Four strategic EOC optionsSHORT-TERM
LONG-TERM

• Base pay
• Yearly incentives
• Health Insurance

• Stock Options
• Profit-sharing plans
• Pension

Tangibles

• Work-life benefits
• Hiring Practices
• New hire engagement

• Work climate/culture
• Supervisor behaviour
• Trust in leaders
• - Branham, L. (2005)

Intangibles
7
Employer Branding

• A brand is essentially a sellers promise to
  consistently deliver a specific set of features,
  benefits, and services to the buyer (Kotter
  1997).
• Employer Branding is applying traditional
  marketing principles to achieving the status of
  Employer of Choice..the process of placing an
  image of being a great place to work in the mind
  of the employee pool (Branham 2000)

8
Employer Branding

• EB is the creation and communication of a
  specific image or message though which the EOC
  promotes and markets its unique qualities as an
  employer.
• For the foreseeable future, current and
  potential employees are likely to want to work
  for ethical, successful and well-managed
  organisations. (Holbeche, p. 317)

9
CREATING THE EMPLOYER BRAND

• -EB is
• a targeted, long-term strategy to manage the
  awareness and perceptions of employees, potential
  employees and related stakeholders in relation
  to a particular firm.to drive recruitment,
  retention and productivity management efforts.

10
Methods of Recruitment

• Employment Agencies (Government and Private)
• Press Advertising Newspapers, Specialist
  Journals,
• Other Advertising TV, Radio, Vacancy boards,
  leaflets, posters
• Word of mouth
• The Internet
• Links with schools/colleges/universities
• Head-hunters
• University milk round
• Open days, recruitment fairs, careers conventions
• Speculative applications

11
CREATING THE EMPLOYER BRAND

• Firstly, the value proposition must be
  identified and defined
• - This comprises the information that summarises
  the organisations values, culture, leadership
  and management styles, qualities of current
  employees, and opportunities for potential
  employees (etc.) and is developed into a
  promotional tool that will be used to communicate
  the unique employment opportunities that a
  company can offer to potential employees.

12
CREATING THE EMPLOYER BRAND

• Secondly, the value proposition is presented to
  the targeted potential employees, via recruiting
  agencies, head-hunters, web sites and carefully
  constructed advertising to specifically promote
  the companys image as an EOC.
• Thirdly, the value proposition of the employer
  brand is also actively marketed internally to the
  existing workforce to demonstrate commitment to
  these values and the goals set by the
  organisation.
• Implementation of this three phase process should
  contribute significantly toward changing external
  perception of a firm.

13
Best Company to Work for 2008 Sunday Times
March 2008

• Companies rated on the following factors
• -Leadership how employees feel about the head of
  the company and senior managers.
• -Wellbeing how staff feel about stress, pressure
  and the balance between their work and home
  duties.
• -My Manager peoples feelings towards their
  immediate boss.

14

• -My Team peoples feelings about their immediate
  colleagues.
• -Fair Deal how happy the workforce are with its
  pay and benefits.
• -Giving Something Back how much companies are
  thought by their staff to put back into society
  and the local community.
• -My Company feelings about the company people
  work for as opposed to the people they work with.
• -Personal Growth whether staff feel challenged
  by their job, their skills are being used and if
  there is scope for advancement

15
Best Employers in Central Eastern Europe

• As surveyed by Hewitt Associates(2007/8 Best
  Employers Study)
• About 120,000 employees and 3,000 business
  leaders and HR Professionals from 591 companies
  working in 12 countries participated.
• Like a love affair it can be both fragile and
  volatile. Employers who work at the courtship can
  make love last throughout the entire employee
  lifecycle-despite rapidly rising employee
  expectations and the fierce battle for talent

16

• The secret of success is conscious talent
  management
• Results from the survey show Best Employers with
  highly engaged teams succeed in achieving and
  exceeding business goals and attracting,retaining
  and motivating their key resource-talent
• BUSINESS BENEFITS
• -Attractive HR Brand
• -Low level of turnover
• -Effective practices of talent retention
• -High performance workforce
• -High level of client satisfaction
• -Growth of Business results
• -Stability in the period of change

17

• Best Employers excel at
• Making employees feel connected to the business.
• -They communicate with employees about the
  organisations goals.
• -They align people with the business through
  performance management and aggressive career
  development.
• -They link pay with the performance of the
  individual and the organisation.
• Employees of Best Employers
• -express a high degree of trust and confidence in
  leadership.