PowerPointPrsentation

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Europe in the world
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The CEI-region
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Quality categorization
Attractive Products for spec. target groups
Using commonstrengths
New distrib. channel New markets accessible
Logotype
VISION
imagination of a positive future development

• product

• price

• distributionplace

• promotion

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7 conditions for a working agrotourism (after
Bernard Lane/University of Bristol/GB)

• Attractive landscape and rich cultural heritage

• Easy accessibility from the (predominantly
  urban) target markets

• Small and medium size farms with interest in
  diversification

• Farms owned by the farming families

• Farms in relatively wealthy regions, i.e.
  farmhouses are well equipped and _.possess
  sufficient room for hosting the visitors

• Local/regional tourism organisations for
  marketing and infrastructure

• Hospitality resp. tradition in hosting guests