OP PADDLESMART

1
OP PADDLESMART

• Recreational Boating Safety Pulse Op
• WEAR YOUR LIFE JACKET,
• 9 out of 10 Drowning Victims dont

2
A Joint Effort in Saving Lives in the First
Coast Guard District
3

• Over 50 of all recreational boating fatalities
  are in non-motorized vessels
• 80 are the result of Fall Overboard/Capsizing
  Sudden Cold Water Immersion
• In 90 of those fatalities, people were not
  wearing life jackets
• Kayaking is currently THE fastest growing sport
  over the past 10 year period

4
Increased Life Jacket Wear

• Sudden Cold Water Immersion

5
D1 Critical Facts

• 75 of kayak/canoe fatalities occur when someone
  goes out on the water alone
• In 70 of reported fatalities the operator had
  not taken a boating safety course
• Wear Your Lifejacket, 9 out of 10 Drowning
  Victims Dont!

6

• Kick off May 1st, 2008
• Finish June 30th, 2008
• Paddler Focus
• Media Campaign
• Public Education
• Marine Dealer Visitors and
• Vessel Safety Checks
• Max opportunity to get word out
• Light lift for Sectors w/ max impact for Sectors
• Aux, USPS, State BLAs primary participation

7

• Target Launch Sites
• Target Dealerships
• Target Decision Makers
• Target Decision Influencers
• Information / Media Blitz

8

• Paddler Interaction
• Vessel Safety Checks
• Water Temp Discussion
• Survival Time Discussion
• Info Packet Distribution

9

• Information Packets
• Safe Boating Tips
• SmartStart for Safe Paddling
• Paddlers Safety Checklist
• Off-season Boating Cold Shock Hypothermia
• Paddle Safe! Have Fun!
• PADDLESMART Bumper Sticker
• Kayak/Canoe Ownership Stickers

10

• Distribution of Ownership Stickers

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• Congressional Interest / Outreach so far
• MA State Senator Tarr
• MA State Senator Baddour
• Others may follow.

12

• Appearance Opportunities
• Kickoff o/a May 1st coordinated through D1
  Public Affairs (more to follow)
• National Safe Boating Week Opportunities
• Local TV / Radio / Print spots will be looking
  for Senior CG leadership appearances
• Ongoing Paddlesmart workshops through out D1