Marketing with Microsoft

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Marketing with Microsoft

• Lorrayne Gilbert
• Partner Marketing Services Manager
• lgilbert_at_microsoft.com

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Marketing Tools Activation

• Eligibility Framework At a glance
• Partner Marketing Centre
• Campaign Builder
• Marketing Bureau for Microsoft Partners
• Including Customer Evidence, PR Events
• Other Marketing Services
• Logo Builder, Partner Market

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Partner Marketing Services Eligibility
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Partner Marketing Centre
Materials and Resources to help you create simple
campaign PDF Word docs
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Campaign Builder
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Campaign Pains
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Campaign Builder
Let me talk in my own voice
Understand that not all businesses are the same
in size, ability, or resources
Walk me through the processlend me your
expertise and guidance
Help me with resources, and offer new ways to
increase the value of my marketing investment
A onlinemarketing tool
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Campaign Builder
Marketing Expertise
CustomisableMarketing Materials
Affordable, reliable resources
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Campaign Builder
Before
and After
Partner branded
Microsoft branded
Customisable content
Microsoft messaging style
Clean, modular layout
Little customisation
Partner logoand Microsoftcertification predomina
ntlyfeatured
Partner competency has no visibility
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Affordable, Reliable Resources
A leading media companyspecialising in
state-of-the-artthird-party fulfilment services

• Great depth of understanding of the Microsoft
  channel
• Extensive relationships with Microsoft in
  relevant areas including managing the regional
  operations centers
• Understanding of the marketing process
• Strong strategy/market capability
• High-quality, cost-efficient production
• Automated, scalable fulfillment operations

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The Marketing Bureau for Microsoft Partners
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The Marketing Bureau for Microsoft Partners
Marketing advice, consultation and full lead
generation campaign management service to support
Gold Certified, Certified and SBSC Premier
Partners
Operated and managed by Mason Zimbler Channel
Marketing
Supported by Microsoft approved sub vendors
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Services

• Phone based advice, consultancy and project
  management
• Direct mail
• Online marketing
• Telemarketing
• List broking
• Advertising and media buying

• Events
• Customer evidence
• Press relations
• Collateral and sales tools
• Campaign Centre
• Image Library
• Promotional items
• And more!!!.....

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Events

• Available to Gold Certified partners with an
  active competency
• Minimum of 10 weeks advance notice required
• Increased venue availability
• Customer Briefing Centre, Reading
• Chicago 1 2, Memphis, Everest 1 2
• Central London, Chertsey Edinburgh
• Contact Liz Selley
• i-elsell_at_microsoft.com
• 0118 909 4881

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Customer Evidence

• What is Customer Evidence?
• A powerful sales tool to showcase a solution with
  partner expertise, experience and customer value
• Levels of support available from Microsoft
• Open to all Gold and Certified partners
• Depends on the strength of the customer story to
  Microsoft
• Depends on the depth to which the partner and
  customer agree to participate
• Level 1 Customer quote
• Level 2 Customer PowerPoint
• Level 3 One page solution brief
• Level 4 Two page case study
• Level 5 Four page case study
• Contact Charlotte Atherton
• charat_at_microsoft.com 0118 909 4854

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Press Relations

• Support available
• Press Relations produced in partnership with
  specialist Partner PR agency, Clarity

• Telephone based advice
• Hints and tips for Microsoft based PR activities
• Hints and tips on how to make the most out
  ofin-house PR
• Work together to draft effective press releases
• Access to Microsoft approved quotes
• Proactive matching of partners to Microsofts own
  PR outreach

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Immediate Partner Benefits

• Marketing with Microsoft has never been easier!
• One telephone number to call for immediate access
• Simple and efficient
• Dedicated Bureau Project Manager
• One person to support partner campaigns
• No more dealing with multiple services agencies
• Simplified payment process - one invoice to pay
• Access to Microsoft approved services agencies
• Majority of agencies used by Microsoft
• Professionalism and experience
• Cost benefits
• Campaigns in market faster
• Accelerated Return on Investment

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Contact Details

• Marketing Consultancy Campaign Management - The
  Bureau
• Telephone [phone]
• Email bureau_at_microsoft.com
• Public Relations - Clarity
• Telephone [phone]
• Email partners_at_claritypr.co.uk
• Events - Liz Selley, Partner Events Team
• Telephone [phone]
• Email i-elsell_at_microsoft.com
• Customer Evidence Charlotte Atherton, Partner
  Engagement Team
• Telephone [phone]
• Email charat_at_microsoft.com

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Partner Market
The Partner Market is an online tool for
Microsoft Partners to order free collateral for
use with customers to help sales and marketing
activities such as events, presentations, point
of sale locations and customer visits

• There are over 250 items that can be ordered
• Ordered items are sent out within seven working
  days
• There are fixed maximum quantities that can be
  ordered of each item
• Orderable collateral include Brochures,
  Evaluation Software, Partner Guide and Leaflets
• It can be found at www.microsoft.com/uk/partner/ma
  rket - required Passport Sign in

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Logos
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Use of Logos

• Be aware of the rules aroundusing Microsoft
  brand logos and download the 23 page guide
  https//www.wwmsb.com/usageguide.aspx

You may not use the Microsoft logo
You may not use product logos,or elements of the
logos
You may use box shots
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Partner Logo Builder

• Allows Microsoft Certified and Gold Certified
  Partners
• to dynamically build custom logoslocked up with
  achieved competencies
• access 2005 Partner Award logos
• link to Certified Professional logos
• The Microsoft Small Business Specialistlogo is
  also available for all partnerswho are enrolled
  in the Microsoft SmallBusiness Specialist
  Community

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Use Your New Logo

• Membership level logos
• Gold Certified Partner
• Certified Partner
• No logo for Registered Members
• Small Business Specialist
• New logos leverage relationships with Microsoft
  in marketing
• Options to promote your Competency
• Use your new logo lock-ups including your
  acquired competency
• List your new competencies
• Promote your new competency in text

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Want to learn more?

• Microsoft for Marketers
• Understand Microsoft product range, current
  marketing initiatives, marketing planning and
  deep dive into partner marketing services
  available to get the most benefit out of the
  available resources
• Ideal for employees responsible for marketing
  especially new starters
• Classroom or Online Courses Available
• www.microsoft.com/uk/partner/sales_and_marketing
  /partner_initiatives/marketing

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Resources
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In Conclusion

• Wealth of Resources to help you Sell Market
• Invest some time to learn about the resources
• Profile yourself and receive the newsletter
  information you want
• www.microsoft.com/uk/partner/partnering/subscripti
  on
• Tell us what else you need
• Visit www.microsoft.com/uk/partner

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Questions?