The Internet: Ecommerce and Ebusiness

1
The Internet E-commerce and E-business

• Foundation of Seamless interfaces and optimal
  performance

2
The Internet

• Began as a U.S. Department of Defense Network to
  link scientists and university professors around
  the world.
• Decentralized, Duplicated, Robust networks

3
ISP

• Internet Service Providers, such as
• AOL
• MSN
• Prodigy
• And many, many new providers

4
Client/Server technology

• Client web browsers
• Server
• Web server hyper text transfer protocol
• Simple Mail Transfer Protocol
• DNS Domain Name serving
• FTP File Transfer protocol
• Firewall
• Network News Transfer protocol

5
Domain name

• Location it for Italy
• Function
• Edu for education
• Com for commerce
• Gov for government
• Org for organizatin
• Net for network
• Host computer e.g., neiu, univpisa
• Individual or organization name hchen in
  hchen_at_neiu.edu

6
Telnet

• Allows someone to log on to one computer system
  while doing work on another.
• Is a protocol that establishes an error-free,
  rapid link between two computers.
• Login to AOL and then telnet to NEIU system

7
World Wide Web

• Connectionless
• Pulling contents
• Search engines to find wanted contents
• URL (uniform / universal resource locator) e.g.,
  http//www.neiu.edu
• Push technology multicasting (narrow casting
  vs. broadcasting)

8
Intranets, Internet, Extranets

• Firewalls security systems with specialized
  software to filter internet traffics
• Intranets have firewalls to prevent outsiders
  entering corporation internet
• Extranets have firewalls to let authorized
  outside users

9
Internet environment / benefits

• Connectivity and global reach
• Reduced communication costs
• Internet telephony
• VPN virtual private network
• Lower transaction costs
• Reduced agency costs
• Interactivity, flexibility, and customization
• Accelerated distribution of knowledge

10
E-commerce

• Business to consumer
• Business to Business
• Simplification
• Automation
• Integration
• New business models

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Intermediation

• Dis-intermediation --The removal of organization
  or business process layers responsible for
  intermediary steps in a value chain
• New intermediation technology support personnel
• Continuously re-arrangement for seamless
  interfaces

12
Target Marketing

• Using E-services to address non-traditional
  customers and services
• Using data warehouses, data marts, data mining
  tools, statistical and analytical software to
  provide even more targeted marketing.
• Segment and prioritize services with high profit
  margin

13
Interactive marketing and customer personalization

• Personalization technologies
• Personalized advertising and customer interaction
• One-to-one marketing
• Hit an entry into a web servers log file
• Visiting path
• Creating a privacy issue

14
Web-based self-services

• Flight departure and arrival times
• Seating charts
• Airport logistics,
• Check frequent-flyer miles
• Purchase ticket on-line
• Other examples UPS, Fedex, Cruise ships, Dell,
  Toshiba

15
On-line marketplaces

• Marketplace concentrators eg. Industrial
  marketplace
• Exchanges E-steel
• Auction imark.com, farms.com

16
E-commerce support systems

• Using a web server with a toolkit to build its
  own system
• Purchasing a package e-commerce server system
• Outsourcing the system to an e-commerce service
  providers

17
Sales Force Automation

• The ability to connect sales information anywhere
  at anytime
• Free up salespersons to do what they do best
  selling.
• Wireless modem allows salesperson to integrate
  all works together in real time.

18
Intranets and E-business

• Event driven publishing on-line policy
  handbooks, telephone directories, benefits
• Up-to-date all the time
• End user computing web page authoring tools

19
Intranets

• Group collaboration
• Integration of business functions
• With extranets
• Supply chain management for a demand driven
  manufacturing

20
Manufacturing Systems

• Electronic Visibility companies can see where a
  part is available in any of a dozen warehouses
  spread around the world.
• No more faxing, telephoning, and paperwork

21
Cross-functional Systems

• Knowledge acquisition on local / scattered
  experiential knowledge
• Collaborating on multiple perspectives and
  diversity of values
• Speeding up design and production work with less
  errors and costs
• Global and local visibilities

22
Specialization and clustering

• As one (person or country) gains more knowledge,
  one gains more ability to resolve details faster
  and cheaper.
• As one can do things faster and cheaper, one can
  get more works.
• As one gets more works, one can automate and
  integrate to achieve even higher efficiency and
  effectiveness.

23
Division of labors in the internet age

• Outsourcing
• Offshore outsourcing
• In-sourcing
• Every system / work updates its status and
  communicates with every other system in real
  time.

24
Middle ware

• Hub like Ohare airport, like market place,
  conductors,
• Enterprise application integration (EAI)
  technology acts as a software translator and
  creates a kind of hub that allows instantaneous
  communication among networked companies internal
  systems
• E-procurement system

25
Virtual worlds

• Lotuss Quickplace, which lets employees set up
  web-base work spaces
• Sametime for real time online meetings
• Streamline the companys communication in myriad
  ways in any way that is the most efficient and
  effective.

26
Human Resource Systems

• Information / manual can be updated and
  maintained in real time, as soon as conditions
  change.
• Management and employees are interconnected and
  adapted through new HRS
• My car dealer said my car has its own page
  recording all its maintenances and potential
  needs for prevention maintenance.

27
Virtual vs. Physical worlds

• Privacy continuously depositing of activities
  data
• Channel conflicts constantly re-combining and
  reshuffling
• Legality virtual transactions through multiple
  physical perspectives and vales
• Security a global train connecting every body
  together chain effects