Arts

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Tourism and Entertainment Marketing
ANALYTICAL CREATIVITY
Arts
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???????????? ??????????? ?????????????????????????
?????
Emotion
Philosophy Paradigm
Intelligence
Ethics
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Its a combination ofArt Science
EmotionEthicsPhilosophyParadigm
KM
Knowledge
Media
Some describe it as Academic Ideas
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Pyramid of Knowledge Dave Snowden
Wisdom Knowledge information data
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?????????????????? ????????????? (Story Case)
???? (Unseen Insight)?????? (Art
Techniques)????????? (Ethics)
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Tourism and Entertainment Marketing
Creativity Guilford. 1950 ??????????????
(Divergent Thinking) ??????????????
(Originality) ??????????????? (Fluency)
?????????????? (Flexibility) ???????????
(Elaboration) Osborn. 1957 Applied
Imagination Fromm. 1963 ?????????????????????????
???????? ?????? ?????? ?????????????????????????C
reativity is the ability to see or to aware and
to respond
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Tourism and Entertainment Marketing
Creativity Sudinc. 2007 ?????????????????????????
?????????????????? ????????? ?????????????
??????? ???????????? ???????? ??? ?????????????.
Creativity is the ability to decision or
interaction from Passion and Prejudices to
BETTER, RIGHT, COMMON GOOD, Good HEALTH No HELL,
TANGIBILITY.
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?????????? ????? ???????? ????????????????????
??????????????????????????????? ??????????
???????????? ???????????
CREAVITY
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Creative PROCESS
7-Stage of the Creative Process BASIC MODEL
Identity ?????????????????
Using ???????
Vision ??????????
Building ?????????????????????????
Intent ???????????????
Engineering ????????????? (????????????)Nothing
can be engineered without being built.
Insight. ??????????????? ????????
Modeling Language Spotlight 7-Stage of the
Creative Process December 18, 1996
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Creative PROCESS
SCAN FOCUS ACT Feedback
Scan means just what youd imagine looking about
for different options.????????????? Focus
implies choice. ????????????????? Act!??????????
?? Feedback. For goal-seeking is the
object???????????????
The first formulated Modeling by Jim Channon,
and Linda Nelson, November 4, 1996
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Creative PROCESS
C R E A T I V I T Y
MODES of thinking Creativity and innovation
LEFT brain RIGHT brain Logical
Random????????? ????????? Sequential
Intuitive?????????? ?????????? Rational
Holistic ?????? ??????? Analyzes
Synthesizes????????? ?????????? Objective
Subjective???????? (????) ????? (??????) Parts
Wholes??????? ???????
The Creative Process by Mattias Konradsson, This
hypothesis was spearheaded by Roger Sperry, who
won a Nobel Prize for his research in 1981.
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Tourism and Entertainment Marketing
ANALYTICAL CREATIVITY
Media Creativity Analysis????????????????????????
????????? (1) Philosophy ---gt Theory (2)
Paradigm ---gt Vision (3) Communication ---gt Strat
egy (4) Arts ---gt Tangibility (5)
Ethics ---gt CSR