University of Michigan College of Engineering

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University of MichiganCollege of Engineering

• Online Services Proposal
• prepared by
• Factotem WPC
• Thursday, April 13, 2000

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Factotem WPC

• History
• 1989 Founded in Ann Arbor
• 1994 First Corporate Intranet
• 1996 First Online Publication
• 1998 First e-Commerce Storefront
• Engagement Model
• Flexible High-Performance Teams
• Constellation of 39 Consultants

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CoE Project Team

• David BloomOnline Marketing
• Andy KingWeb Architect
• Ahmed NarvilProject Manager
• Jan WolterLead Engineer

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Services Provided

• Online StrategyAnalyze and recommend the
  appropriate planning, staffing, and positioning
  for CoE Online Services
• Online DevelopmentDeploy a robust, maintainable,
  extensible interactive publishing system to
  support CoE Online Services
• Online MarketingFocus on solutions, building
  traffic, and serving diverse audiences through
  CoE Online Services
• Lifecycle ManagementEnsure that that the
  incumbent people, processes, and tools are adept
  at maintaining CoE Online Services

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Project Goals

• Marketing the CoE
• CoE Extranet Services
• CoE Intranet Services
• Online Framework

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Marketing the CoE

• External Audiences
• U of M
• Global
• Alumni Portal
• Branding and Bonding
• Development

• Recruiting
• Undergrad, Grad, CPD
• Faculty and Staff
• Press Room
• Source Traffic (PR)
• Sink Traffic

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Alumni Portal Content

• Michigan Engineer
• I Gotta Go Back
• Success Stories
• Audience Story

• 40s J. Robert Beyster
• 50s Bill Miller
• 60s Mike Stonebraker
• 70s Bill Joy
• 80s Kevin OConnor
• 90s Larry Page
• 00s ???

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Alumni Portal Community

• Sticky features
• Alumni Society - Interactivity and Networking
• Alumni Mentorship and Recruiting
• Merchandising (and Fulfillment)

• Online Giving Programs
• Easy 1-click giving,Lump sum or payments
• Annual e-Campaign (end of tax year)
• Sesquicentennial Campaign

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Recruiting

• Identify Competitive Incoming Students
• Undergrad Promotions and Viral Marketing
• Target Grads by Research Specialty
• Engineering-101.com Brochureware

• Identify Corporate Partners, Programs
• Industry Relations and Joint Marketing
• Attract Excellent Faculty and Staff
• Engineering-101.com Applications

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CoE Press Room

• Destination for journalist traffic
• Timely Information
• Press Releases
• Announcements
• Events Calendar
• Success Stories, Backgrounders, Local Angles, and
  Takeaways
• TMI, MEMS, e.g.
• Solar Car, CAVE, e.g.
• Alumni Notes

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Project Goals

• Marketing the CoE
• CoE Extranet Services
• CoE Intranet Services
• Online Framework

• ?
• ?

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CoE Extranet Services

• Academic PortalProcess Engineering develops
  simple, powerful online services Campus
  Sidewalk analysis creates effective navigation
• Research PortalCommunications support for
  grant-writing, publishing, data collection, e.g.
• Instructional PortalFramework and tool suite to
  support campus and distance learning

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CoE Student Portal

• Course Catalog and Program Requirements
• Advisor Appointment Scheduling and Tracking
• Career Planning and Placement

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CoE Research Portal

• Programs and FacilitiesExplore funding options
  and requirements
• Individual ProjectsCommunication support from
  grant to online-enabled collaboration to
  publication
• Applications and SpinoffsCoordination with
  commercial ventures and entrepreneurial start-ups

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CoE Instructional Portal

• Syllabi and Assignments
• Online Conferencing and Virtual Teams
• Disintermediated Courseware (CPD)

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Project Goals

• Marketing the CoE
• CoE Extranet Services
• CoE Intranet Services
• Online Framework

• ?
• ?
• ?

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CoE Intranet Services

• Operational ToolsWeb-enabled processes for
  increasing Quality and reducing paper
• Faculty and Staff ServicesImproving
  communication and control
• M-Pathways InterfaceSecure, integrated access to
  campus systems

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Operational Tools

• Online Financial Management
• Space and Physical Asset Management
• Policy and Procedure Materials

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Faculty and Staff Services

• Goals
• Efficiency
• Effectiveness
• Accountability
• Retention

• Examples
• Sabbatical Forms
• Promotion Casebooks
• Postings
• Policies and Procedures

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M-Pathways Interface

• Report capture, load, query
• Student Administration
• Student Records
• Student Financials
• Financial Aid
• Financials
• Budget Administration
• Procurement
• General Ledger
• To Come HR? Research?

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Project Goals

• Marketing the CoE
• CoE Extranet Services
• CoE Intranet Services
• Online Framework

• ?
• ?
• ?
• ?

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Online Framework

• Platform and Infrastructure
• Tools and Processes
• Information Architecture
• User Interface

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Platform and Infrastructure

• Physical Plant
• System and Network Administration
• 3-Tier Application Client-Server Model

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Tools and Processes

• Content Plan, Roles and Responsibilities
• Secure Web-Enabled Content Maintenance
• Lifecycle Management and Content Darwinism

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Information Architecture

• Data Flows and Modeling
• Object Relationships and Access Control
• Data Loading Initial, Incremental, Terminal

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User Interface

• Integrated content plan, user interface, and
  design/layout
• Intuitive breadcrumb trail browsing navigation
• Powerful search and indexing tools
• Handsome, Friendly, Professional, Responsive

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Project Goals

• Marketing the CoE
• CoE Extranet Services
• CoE Intranet Services
• Online Framework

• ?
• ?
• ?
• ?

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Summary / Takeaways

• Vision and Vector
• No Monuments in the Desert
• Know Your Audience
• Strategy ? Modeling ? Deployment
• Robust, Maintainable, Extensible

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Thank You!

• David C. Bloom, Principal ConsultantFactotem WPC

• fac-TOE-tum (n) means outsourcing someone you
  trust to do the job right on your behalf