Internet media

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Internet media

• Display Advertising, Affiliates, Sponsorship

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Overview

• Online Advertising has been arising
• as consumers web usage increases.
• Marketers use this technique since it
• provide channel to mass media.
• Digital media and advertising options are
  expanding.

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Display advertising

• is a type of advertisement that uses images,
  logos, videos and other elements with graphic
  information
• - it helps in product promotion and brand
  awareness.

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• Display Format
• www.iab.com

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Ad serving

• plays a big role in display ads
• is the process by which display ads get placed on
  websites

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Affiliate marketing

• is an electronic commerce used channel in
  transaction and interaction between people.
• - effectively increase its sales and process
  transactions easier and faster.
• Example Amazon.com and Ebay.com.

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• Example Amazon.com and Ebay.com.

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Sponsorship

• an act of providing support through provision of
  products or services.
• to have good reputation, image and brand for
  companies.

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Growth

• According to Interactive Advertising Bureau,
  Internet advertising revenues reached 21 Billion
  last 2007.

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• Drives of growth
• selling online
• Internet used as a medium of communication.

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Before and to Now Generation

• Before Generation
• Affiliate marketing are used by huge companies
• Example
• Amazon.com Inc. (1994) has 17,000 employees

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Now Generation

• In July 2004, Nielsen//NetRatings new MegaView
  Search service found that 24.4 of searchers on
  major search engines conducted searches that were
  local in scope, averaging 4.6 searches per
  searcher.
• Small and local businesses also use this channel
  in selling products.
• Creating a simple website
• Target market residence, people staying nearby

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Business to Business

• One big difference has been the increased
  emphasis almost every media site is putting on
  Web 2.0
• enable to upload photos and videos
• Increase interaction

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Great Media Web site
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Generation Y vs. Generation X

• Internet TV
• Generation Y (33) and Generation X (27) in use
  of official TV program web sites.
• Gen Y (62) users watched a full episode on the
  program site than Gen X (41)

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Outcome for Display Ads

• Decline in clickthrough rates from 0.3 in 2004
  to 0.18 in 2007
• Higher clickthrough rates for video ads (c 5)
  compared with other formats

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• UK F G S Fi

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Goals

• where its direction should be headed for either
  short-term or long-term.
• Display Ads

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Affiliates
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Sponsorship
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Budget/Finances

• Stated below is the budgets/finances spent on
  Display advertising.
• In the first quarter of 2008, 2.9 billion was
  spent on Internet display ads in the U.S.,
  representing an 8.3 percent share of the 35.1
  billion total.

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• -Television had the highest amount spent on
  advertising
• - Advertising on TV would be expensive for the
  marketers

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Human Resource

• Display advertising
• Publishers
• one who create and own websites
• Advertisers
• - One handling the number of times and ad is
  shown to users.

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Human Resource

• Affiliates
• Website developer
• - One creates websites
• Sponsorship
• Advertiser
• - to put the companys brand to media property or
  event to have brand exposure
• Sponsored property
• - One who owns the company

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Award winners

• Interactive Advertising
• It's never easy to stand out in a crowd, but
  successful Interactive Advertising does just
  that.

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A nominee for rich advertising to business to
business

• Ad Serving Jonathan Bellack,
  DoubleClick
• ClickZ Marketing Awards

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Asian case

• Example
• Asian interactive awards for Most
  Outrageous/Humorous Online Ad or Campaign -

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Example

• The Levi's Lady Style 2007
• designed and
• programmed by
• Xavier Teo, Diana
• Tang and Shang
• Liang, TV Raju

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Best Practices

• Advertising must be user-friendly
• will not cause them to leave the site and/or
  sites
• rich media should have clear, stop and close
  buttons in order not to be confusingly similar to
  other operating system warnings.

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• Relevant display ads
• - rich in data or information and creativeness

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Reference

• Wertime, K.(2002).3rd.The Essential Guide to New
  Media and Digital MarketingDigiMarketing.John
  Wiley Sons (Asia) Pte., Ltd
• http//en.wikipedia.org/wiki
• http//www.iab.net/about_the_iab/recent_press_rele
  ases/press_release_archive/press_release/299609
• http//www.wilsonweb.com/ebooks/local.htm
• http//books.google.com.ph/books?idjw-WHdztdDQCd
  qfinancialresourcessponsorshiphlensourcegbs
  _summary_scad0
• http//webbyawards. com/webbys/ current.php?
  media_id 98season 12
• http//www.clickz.com/showPage.html?pageresources
  /awards
• http//www.asiainteractiveawards.com/result2007.ht
  ml
• http//www.btobonline.com/apps/pbcs.dll/article?AI
  D/20080606/MEDIABUSINESS/450770693/1127/FREE
• http//www.readwriteweb.com/archives/why_gen_y_is_
  going_to_change_the_web.php
• http//www.davechaffey.com/Internet-Marketing/C8-C
  ommunications/Etools/InteractiveAdvertising/clickt
  hrough-rates-online-advertising-uk-europe/