Advertising Media

1
Advertising Media

• PPT 2.02.01

2
Types of Media

• Newspapers
• Magazines
• Internet web pages

3
Types of Media

• Billboards
• Telephone Directories

4
Types of Media

• Radio
• Television

5
Types of Media

• Direct Mail
• Hand bills
• Display windows

6
Newspapers

• Advantages
• Can keep and refer to later

• Disadvantages
• Print only and no sound
• Newspaper subscribers is less

7
Magazines

• Advantages
• Can keep and refer to later
• Covers wider subscriber population than newspapers

• Disadvantages
• Print only and no sound

8
Internet Web Pages

• Advantages
• Reaches a broad audience

• Disadvantages
• Many people do not have computers

9
Billboards

• Advantages
• Work 24 hours a day and 7 days a week

• Disadvantages
• Customers have to go where the billboards are

10
Telephone Directories

• Advantages
• Help reach new people in area

• Disadvantages
• Not very helpful to long-time residents

11
Radio

• Advantages
• Sound and can be heard at home or in vehicles

• Disadvantages
• Cannot refer back to information such as
  telephone number or location

12
Television

• Advantages
• Large audience
• Can be seen in motion and heard

• Disadvantages
• Expensive
• Must record to refer back to information such as
  telephone number or location

13
Direct Mail

• Advantages
• Rather inexpensive for the number of potential
  customers
• Can refer back to it later

• Disadvantages
• Considered Junk Mail and often discarded

14
Hand Bills (Flyers)

• Advantages
• Directed to a specific target group
• Can refer back to it later

• Disadvantages
• Requires labor to distribute
• May cause bad public relations if left as trash

15
Display Windows

• Advantages
• Remains for long period of time
• Low cost

• Disadvantages
• Customers have to go to where the window is
• Require labor
• Take up space in building