Basics of Internet Marketing

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Internet Marketing
For Startups
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Internet Marketing SEO Definitions
Promotion of services by search query
Establishes messaging through keywords
Gives advantage over offline methods
Effective for both short-long term sales
Reduced market entry barriers
Launch with only 83 (domain and hosting yearly
cost)
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Approaches to Online Promotion
One-to-one
Niche Market
Specific Behavior
Geo-Targeting
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Internet Marketing Types
S.E.M.
S.E.O.
Social Media
Affiliate
Display
Email
SMS Text
Referral
Podcast
Content
Video
Image
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Proper Market Mixes Contain
Industry
Focused
Keyword
Mixes
Every marketing effort should be geo-focused on
industry keywords!
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12 Pillars of Internet Marketing
Keywords
Custom Website
APPs
Content Creation
Email Lists
Videos
Paid Search
E-Coupons
Forums
Press Releases
Social Networks
DOC Sharing
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1
SEO Rich Website Defines Brand!
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1.2
7 Key Areas of Onsite Marketing
Query Defining Domain
Content Theme Relevance
Keyword Deployment
Direct Action Call
Social Media Integration
Traffic Analytics Tool
Efficient Sales Funnel(s)
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2
Micro Blog-Content Marketing
Allows immediate backlink traffic
Demonstrate expertise on multiple sites
Content achieves immediate reads
Multi-media marketing capabilities
Keyword specific strategy testing
Micro-blogs offer immediate, keyword focused
traffic to brand messaging
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2.1
Top Micro-blogging Sites
Epinion
Gooruze
Tumblr
Gather
Infobarrel
Squidoo
Multiply
Perfspot
About.com
Chimedin
Squarespace
Technorati
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Press Release Marketing
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Immediate SEM SEO market benefit
Micro-niche target specific
Multiple platforms allow multi uploads
Free release sites produce paid results
Keyword specific strategy critical
Test FREE press release site(s) results before
using paid options!
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Top Press Release Sites
3.1
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Video Marketing
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Best tool for longer term branding
8 of 10 prefer video over written content
Multiple platforms allow multi uploads
Descriptions and titles allow SEO
Keyword specific strategy critical
Video marketing allows avoidance of duplicate
content penalty!
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4.1
Top Video Sites
YouTube
Clipshack
Daily Motion
Daily Motion
Meta Cafe
Dropshots
Multiply Content!
Movpod
Liveleak
Submit Clips
Break
Veoh
MySpace
Vimeo
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4.2
Dont Forget Sharing Videos!
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Example of Our Video SEO Results!
4.3
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Social Network Marketing
Sub-category of Social Media marketing
Platforms with person-person contact
Yields both on off site traffic
Platform specific search placement
Keyword specific strategy critical
Social marketing entails traffic generation that
is SEO focused!
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5.1
Top Social Site Visits (Monthly)
70 million
Best for Free and Bait offers
Low SEO value
750 million
Best for long term messaging
High SEO value
250 million
Best for short term promos
Medium SEO Value
110 million
Best for strategic partnerships
Medium SEO Value
85 million
Best for image heavy promos
Low SEO Value
High SEO Value
65 million
Best for backlink traffic to site
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Example of Our Social SEO Results!
5.2
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Example of Our Social SEO Results!
5.3
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Example of Our Social SEO Results!
5.4
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Content Article Marketing
Original, optimized content rules search
Builds readershipdemonstrates expertise
Yields longest term traffic results
Best content receives shared status
Keyword specific strategy critical
Effective marketing is achieved through SEO
optimized content!
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6.1
Content Marketing Flow
Onsite Content Creation
Social Media Share Embed
Anchor Text Inserted
Shared Across Social Sites
Monitor Traffic Analytics
Test Multiple Strategies
Direct Call to Action
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Example of Our Content SEO Results!
6.2
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Example of Our Content SEO Results!
6.3
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Email List Building Economics
Highest value are engaged subscribers
Purchased lists less valuable than YOURS!
Values determined by resulting sales
Best tool for product price testing
Increases website price valuation
Business APP becoming tool of choice vs. lists
for engagement!
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7.1
Email List Building Basics
Hook or Pitch needed- why signup?
Setup email opt-in box funnel
Dedicated secure redirect delivery page
Non-Affiliates- AVOID aggressive popups
Quarterly-PURGE non engaged leads
PURGE non-engaged users! This allows building
high value lists.
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7.2
Top Email Software Brands
Sign up for industry email lists. Monitor design
distribution!
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Document Sharing Sites
Great for longer term traffic generation
Consists of Powerpoint PDF uploads
Allows content multiplication
Reduces content creation work load
ALWAYS insert website backlinks!
Identical content-multiple sites receive no
duplicate penalties!
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8.1
Top Document Sharing Sites
Scribd
DocStoc
Slideshare
Calameo
Yudu
Issuu
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Example of Our Content SEO Results!
8.2
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