Dynamic Data

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Dynamic Data

• John Stubbe
• LIS 385T
• Information Architecture and Design

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Dynamic Data

• What is dynamic data?
• Historical overview
• Data exchange and markup languages
• Economics of dynamic data
• Information Architecture challenges
• The future of dynamic data

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What is dynamic data?

• Data is any type of factual information
• The term dynamic relates to things
  characterized by continuous change, activity, or
  progress
• Therefore, dynamic data is factual information
  that has the potential for continuous change

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History

• Stock ticker (19th century)
• Television
• LED display (Light Emitting Diode)
• Computer
• Wireless

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Process
Manual Input
Customization
Event
Data
Exchange
Output
Auto Input
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Dynamic Data is Ubiquitous

• Television (Weather Sports Headlines
  Polling/Voting)
• Computers (Gaming Stock Tickers News)
• PDAs, Mobile phone, pager
• Automobiles (Speed Temperature Gas and Oil
  Gauges GPSGlobal Positioning System)
• LED displays Scrolling banners (Temp/Time)
• Wristwatch/Clock

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Television

• Weather (Live Doppler, Real-time temperature,
  Weatherbug.com)
• Sports (Fox Box, Bottom Line, scrolling
  scores and stats)
• Headlines and Stocks Quotes (CNN, MSNBC)
• Polling/Voting (Real-time opinion polling)

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Computers

• Video Games (Vital stats, Speed, Ammunition,
  Health)
• Sports (ESPN GameCast, NASCAR, Golf)
• Stock quotes (Streaming data Custom
  applications)
• News Headlines (Scrolling)

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Automobiles

• GPS mapping (shows where you are and how to get
  to your destination)

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PDAs, Cell Phones, Pagers, etc

• Wireless technology
• Sports info
• Stock quotes
• News

11
Data Exchange and Markup Languages

• The Human Element vs. Automation
• Emerging standards based on XML
• A few examples
• Financial Products Markup Language (FPML)
• eXtensivle Business Reporting Language (XBRL)
• Market Data Definition Language (MDDL)
• Sports Markup Language (SportsML)

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Links to Online Applications

• Weatherbug.com
• NFL GameCast
• Yahoo! Finance/Stocks

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Real-time Real money

• Access to real-time dynamic data costs money
• The more current the data is, the more it will
  cost

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Challenges for Information Architects

• Audience
• What information do people want/need?
• Presentation
• Clearly displaying relevant information
• Aesthetically pleasing
• Adapting information to different media
• Personalization
• Creating ability for information customization

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Future of Dynamic Data

• Interactive TV (merging of TV and Internet
  technologies)
• Interactive wireless (IBM commercial)
• In your head?