TOO MUCH

1
TOO MUCH
TOO LITTLE
TOO LATE
how information overload and a poor communication
strategy may impact your church
2
(No Transcript)
3
(No Transcript)
4
(No Transcript)
5
(No Transcript)
6
(No Transcript)
7
(No Transcript)
8
(No Transcript)
9
(No Transcript)
10
(No Transcript)
11
(No Transcript)
12
(No Transcript)
13
why did you come here today?
14
Leaders Role

• communication helps
• move and motivate the people

15
traditional communication strategy
16
a better communication strategy
17
form and function
18

• centralized communications
• highly relational
• listening seat at table
• proactively serves all ministries
• lovingly elevates main messages
• passionately releases message of leadership

form and function
19
vision
20
I had a vision
21
(No Transcript)
22
(No Transcript)
23
(No Transcript)
24
(No Transcript)
25
secretly I went to work
26
(No Transcript)
27
(No Transcript)
28
one night at dinner
29
this will be great!
30
(No Transcript)
31
(No Transcript)
32
(No Transcript)
33
(No Transcript)
34
?
vision
35
what is your next big thing?

• building project?
• multi-site?
• ABF to small groups?
• new service time?
• new service style?
• new ministry?
• other?

36
what we tend to do

• rousing vision sunday sermon
• announce initiatives
• charge to get on board
• and were surprised when it doesnt work?

37
culprits of ineffective roll-out
Never forget that you are months or years ahead
of your congregation in the awareness,
understanding and appreciation for your
project. -Evan McBroom
Time
________
________
Familiarity
38
what we need to do

• map out a communication plan that spans the
  length of the work behind the scenes
• slow build up of information and inspiration
• develop a vision metaphor

39
Good Shepherd Church

• reach and transform spiritually distracted
  families in our local community so they come to
  know and love God.

40
(No Transcript)
41
St. Pauls Lutheran Church

• has a vision for growing spiritually and
  numerically and to do so they need to move from
  their downtown colonial red brick building to a
  former corporate office and warehouse.

42
(No Transcript)
43
Wheatland Salem

• to prepare Christ-followers for everyday service
  that makes a long-term impact.

44
(No Transcript)
45

• Ive been preaching the message of what were
  about here for three years and I cant believe
  that our staff still doesnt get it.

46
communication alignment for clear next steps
47

• next steps
• invitation
• ministries
• teaching
• priorities
• vision

communication alignment for clear next steps
48

• hierarchy of messages based on church priorities
• reflect hierarchy in communication tools
• tier 1 1-2 church-wide initiatives great
  emphasis
• tier 2 top priorities with some emphasis
• tier 3 low priorities little emphasis
• tier 4 limited audience no emphasis

communication alignment for clear next steps
49
visibility
50
branded house
51
house of brands
52
(No Transcript)
53
(No Transcript)
54
impact?
55
collaboration
56
questions?
57
email evan_at_fishhook.us web fishhook.us blog
evanmcbroom.com twitter evanmcbroom