Introduction of Project Amber Road

1
Introduction of Project Amber Road

• Presentation for the conference Cultural tourism
  in Western Lithuania
• Administration of Palanga City Municipalality
• Lina emetulskyte 2006-05-09

2
Projects stages

• I. Project Development of cutural tourism in
  Lithuanian seaside while integrating into
  European Amber Road (2002-2003).
• II. Baltic Amber Road heritage, tourism and
  crafts (2003-2004).

3
Projects value and financial sources

• Value of two accomplished projects 943 thousand
  Lt.
• Granted subsidy 741 thousand Lt.
• Financial sources Means of European Community
  (PHARE ESS 2000 and PHARE SPF 2001), Palanga City
  Municipalitys co-financing, means of partners.

4
Executor andpartners of project

• Declarant and executor Administration of Palanga
  City Municipality.
• Partners Board of Seaside Regional Park, Palanga
  Botanical Park, Palanga Amber Museum, Palanga
  Guild of Amber Craftsmen, Municipalities of
  Liepoja, Jurmala (Latvia) and Neringa cities.

5
Aims of the project

• To stimulate the development of tourism in
  Klaipeda Taurage region, increase the streams
  of local and incoming tourism, solve the seasonal
  problem, integrate into the international routes
  of tourism.
• To develop and propagate the tourist routes
  Amber Road conception as products of cultural
  tourism, using the resources of cultural heritage
  and nature, to strengthen the co-operation of
  frontier regions, create favourable conditions
  for the small and medium businesses of Palanga
  amber processing, to induce interaction between
  different socioeconomical sectors cultural,
  tourist and crafts.

6
Projects results - marketing

• 1-3 day packages of tourist route Amber Road
  Lithuanian Amber Road (1 day), Baltic Amber
  Road Lithuania - Latvia (2 days), Baltic Amber
  Road Latvia - Lithuania - Kaliningrad region (3
  days). The plan of tourist routes marketing
  means is created. Experts Assoc.Prof.Dr.A.Armaitie
  ne, Assoc.Prof.Dr.P.Grecevicius, M.Upelkis.
• Aim of route introduce to tourists and
  travellers the existence of amber in Lithuania,
  Latvia and Kaliningrad region, including
  historical moments, extraction, processing and
  jewellery.

7
Projects results- marketing

• Tourist editions about the route are published in
  Lithuanian and foreign languages. The editions
  are spread in touristic exhibitions, tourist
  information centres, the visited objects of
  tourist route.
• The token (UAB Nada Focus) of touristic route
  Amber Road is created.
• Touristic route is introduced to tourism agencies
  (3 days demonstration tour)

8
Projects results- marketing

• The Palanga Tourism Information Centre annually
  introduces tourist route Amber Road in the
  international exhibitions of tourism.

9
Projects results Information System for Tourism

• Informational stands, references in the objects
  of tourist route Amber Road that are located in
  the territory of Palanga City Municipality,
  exposition about the route in Karkle are arranged.

10
Project results- marketing

• The multilingual web page of tourist route
  Baltic Amber Road (www.balticamberroad.net) is
  created

11
Public tourism infrastructure is improved/created

• Project is prepared, building in which the
  demonstrational workshops of amber processing are
  created is reconstructed. The special equipment
  for amber processing is purchased.

12
The svv stimulation of amber craftsmen

• The special training courses for the Palanga
  Amber Craftsmen that are dedicated to the
  introduction of the route, the idea of amber
  processing workshops, role of amber craftsmen in
  the demonstrational workshops were arranged.
• The partnership agreement is signed between
  Palanga City Municipality and Palanga Guild of
  Amber Craftsmen concerning granting of the
  reconstructed building - workshops - to the
  guild.
• Show-cases for amber souvenirs demonstration and
  sales are arranged in Palanga resort settling
  institutions.

13
Public infrastructure of tourism is
improved/created

• Toilet is reconstructed, shower rooms are
  arranged (in the territory of Botanical Park).
• Benches, bicycle stands, dustbins are arranged in
  the Botanical Park, 3 relaxation squares are
  arranged and equipped in the Botanical Park and 1
  relaxation ground is equipped in the Seaside
  Regional Park.

14
Influence of project

• The offer of tourist attractions in the
  Lithuanian seaside is developed.
• Public infrastructure that is connected with
  tourism is improved.
• The tourist image of Palanga resort is improved
  as well as awareness of tourist resources of
  Palanga, Neringa, Liepoja and Kaliningrad region.
• SVV of Palanga Amber Craftsmen Guild is
  stimulated.

15
Problematic

• Further spread of infrastructure of tourist route
  Amber Road and of tourist information system,
  the fulfilling of marketing measures.
  Co-ordination of general actions. The actions of
  partners while supporting the project results.

16
Thank You for Your Attention!

• Lina emetulskyte
• Head of Palanga City Municipalitys
  Administrations Department for Economical
  Development
• pletra_at_palanga.lt
• Tel. [phone]
• Fax. [phone]