7 golden rules in Digital relationship marketing

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7 golden rules in Digital relationship marketing
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7 Golden Rules in Digital Relationship Marketing

• Sharing, partnering, endorsing
• Perfect pitch
• Personalized and individualized
• Keep it simple, stupid
• Members only
• Personal investment
• Its not about you

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Sharing, Partnering, Endorsing

• Empower others to increase your enrollment

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Perfect Pitch

• Communication is planned and predictable
• (read anticipated)

Image source The Brand Builder Blog,
http//bit.ly/6obg0q
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Personalized and Individualized

• Know more than just my name, know what I want and
  expect

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Keep It Simple, Stupid

• Everything about your program from enrollment to
  engagement must be easy and fun

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Members Only

• Offer special incentives that only members can
  obtain

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Personal Investment

• People must invest their time in order to stay
  engaged over time

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Its Not All About You

• Its okay to feature your brand, but it cant
  always be the main attraction

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7 Golden Rules in Digital Relationship Marketing

• Sharing, partnering, endorsing
• Perfect pitch
• Personalized and individualized
• Keep it simple, stupid
• Members only
• Personal investment
• Its not about you

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Contact Me

• Jonathan Richman
• j.richman_at_bridgeworldwide.com
• Twitter _at_jonmrich
• [phone]
• http//www.doseofdigital.com
• http//www.bridgeworldwide.com