EcoMobility Demonstration Project

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• EcoMobility Demonstration Project
• Parkallen Neighbourhood
• Edmonton, Alberta June 2009

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Our Goal

• To reduce single passenger
• vehicle usage

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Our Method

• Engage the community
• Provide a variety of eco-mobility options for
  residents to try
• Offer workshops special events
• Challenge residents to become more eco-mobile
• Provide information about eco-mobility
• Make it fun and accessible

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Whos Involved

• City of Edmonton
• Environment Energy
• Transportation Planning - Sustainable
  Transportation
• Edmonton Transit
• Community Services
• Transport Canada
• Financial Support
• Parkallen Community League
• Community Connections
• Global Alliance for EcoMobility
• The Idea Information Sharing

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What Makes this Project Unique?

• Initial target area was small
• Cross Departmental Team
• Community Development Approach
• Trying many different things

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Choosing the neighbourhood

• Size / location
• Community Interest / Capacity
• Built Form
• Local Amenities
• Access to Transit
• Departmental plans / Capacity

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Developing LocalMotion

• Expression of Interest
• Host Community Selection
• Stakeholder Engagement
• Community Planning Workshops

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Parts of the Project June, 2009
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1. Eco-mobility Events

• The Launch Party
• Block Party
• School Activities

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Incentives Encouraging Eco-mobility

• The LocalMotion Challenge
• Eco-mobility Tool Kit
• Try It Bike Library
• Eco-Mobility Map
• Discount cards for being eco-mobile

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The LocalMotion Challenge

• Register by household
• Get a free LocalMotion Tool Kit
• Track kilometres
• Submit your log
• Prize draw
• It has made us more mindful of how we get
  around our community It has also made us more
  aware of what is available right in our own
  communityand it isnt always necessary to jump
  in our car to get things done

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3. Pilot some improvements

• Take pedestrian signals off-line shorten
  timings
• Improve bike route markings with sharrows
• Add bike lockers to nearby transit station

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4. Eco-mobility Education

• Community Programs
• Linking in with the school
• Workshops
• Electronic Newsletter

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5. Measurement

• Phone survey, including one day travel logs
• Self-reporting of car kilometres
• Cordon counts
• Pedestrian signals
• Feedback wall
• Survey Monkey

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Sharing the Learnings

• Video documentation
• A series of 10 video shorts to document the
  process, the trials the tribulations
• One mini-documentary June 2010
• available at www.edmonton.ca/localmotion

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The Legacy

• Phase II
• A lighter version of the Challenge
• LocalMotion Events
• Travelling Try-It Library

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General Information

• www.edmonton.ca/localmotion
• www.parkallen.ca
• www.ecomobility.org
• www.iclei.org
• www.tc.gc.ca/programs/Environment/ecomobility
• LocalMotion Project Coordinator Julie
  Cournoyer 780-944-5548 julie.cournoyer_at_edmonton.
  ca
• Walkable Edmonton Coordinator Ian Hosler
  780-944-5339
• Ian.hosler_at_edmonton.ca