Avian Influenza

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Avian Influenza

• IMPACTS FOR THE
  RETAIL FOOD INDUSTRY
• Michael Roberson
• Publix Super Markets, Inc.
• Where Shopping is a Pleasure!

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Avian Influenza

• The Food Retail Sector
• Farms and Agriculture
• Manufacturing
• Warehousing and Distribution
• Retail Food Stores

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Avian Influenza

• The Food Retail Sector
• When Impacted by a Flu Pandemic
• Sufficient Product?
• Availability of Employees?
• Movement of Durable Goods?
• Economic Impact / Food Rationing?

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Avian Influenza
Nations With Confirmed Cases H5N1 Avian
Influenza (March 24, 2006)
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Avian Influenza
Lessons Learned from European Retailers
March 24, 2006 PARIS, FRANCE Poultry sales have
continued a patchy recovery across Europe as a
dwindling number of new bird flu cases have
shifted the media spotlight away from the virus,
calming consumer fears, officials said on
Friday. Sales are still weak in some regions and
experts warn that the spring migration of
wildfowl from Africa could soon bring fresh cases
of deadly H5N1 bird flu to Europe.

Source http//www.msnbc.msn.com
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Avian Influenza
Lessons Learned from European Retailers

Bird flu action plans (The Grocer Report) A
report in "The Grocer", 4 March 2006, states that
supermarkets are finalizing contingency plans to
safeguard business continuity and stock
availability in the event that bird flu hits
Britain. Plans to cater for higher demand of the
types of products people buy when ill, such as
painkillers, soup and store cupboard foods.
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Avian Influenza
Lessons Learned from European Retailers

India warns against eating poultry
United Press International 02/18/2006   NEW
DELHI, Feb 18, 2006 -- Indian officials are
warning against eating poultry after at least
50,000 birds were found dead with bird flu and
possibly 400,000 more were found infected.   The
BBC reports more than 500,000 chickens were to be
culled to stave off a larger outbreak of the
deadly H5N1 strain of the virus.
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Avian Influenza
Overseas Bird Flu Alerts Occurring Frequently
Israel confirms deadly H5N1 bird flu at three
locations (AP Alerts 03/20 054404) New
outbreak of H5N1 bird flu virus detected in
northern Malaysia (AP Alerts 03/20 061010)
H5N1 bird flu found in Kazakhstan swans
source ( Reuters via moreover.com 03/20 030439)

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Avian InfluenzaPotential Impact on Other Foods
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Avian Influenza

• Food Safety vs. Public Health
• Consumer awareness campaigns
• Employee awareness campaigns
• Prevention of mass hysteria
• Surveillance of sales performance

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Avian Influenza
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Avian Influenza

• Public Affairs Communications
• Information must be readily made available to
  customers, business leadership, employees, and
  other business partners to reduce social and
  economic disruptions.

From the Jan. 27, 2006 WHO draft protocol for
rapid response and containment
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Avian Influenza

• Key Partnerships
• State Department of Agriculture
• Public Health Officials
• Key Supplier Partners
• Other Manufacturing / Retail Members
• Law Enforcement
• Media Outlets

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Avian Influenza

• http//www.pandemicflu.gov/plan/pdf/businesscheckl
  ist.pdf

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Avian Influenza

• Unknown Questions
• Employees Availability to Work
• Supply Chain Issues
• Filling Customer Purchases
• Social Distancing and Quarantine

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Avian Influenza

• THANK YOU