Data Sources

1
Data Sources
Name Call Center Operations Freq
Daily Sourced Ditech Oracle DB Description
Call counts by source
Daily Forecasting with cross correlations with
BVS Spot Data Dailt Forecasting with cross
correlation with WEB Site Keywords
Name BVS Spot Data Freq Quarterly Sourced
SMG Description Spot Counts with GRPs
Daily Intervention Analysis with BVS Spot
Data Cost and Daypart Analysis
Name Ditech.com Web Site KeyWord Freq
Daily Sourced Ominture Description Site
Catalyst 13.5
Daily KeyWord intervention on Web Sourced Phone
Leads Paid verus Natural Keyword Analysis
Name PRIZM Cable Profiles Freq
Quarterly Sourced Nielsen Description TBD
Agreement
Optimization Assignments using PeopleMinutes by
Station Includes Stations and Dayparts NOT
previously used.
Business Intelligence DataMART with
analytics Dashboards and Reports and
PORTAL Direct Mail List segmentations
Name CLFDMP and SAS Analytic DB and Application
2
Call Center Operations
Name Call Center Operations Freq
Daily Sourced Ditech Oracle DB Description
Call counts by source
Daily Forecasting with cross correlations with
BVS Spot Data Dailt Forecasting with cross
correlation with WEB Site Keywords
See Call Center Weekly Forecasts for details
3
Forecasting Calls
4
Spot Data
Name BVS Spot Data Freq Quarterly Sourced
SMG Description Spot Counts with GRPs
Daily Intervention Analysis with BVS Spot
Data Cost and Daypart Analysis
DOW Analysis
High Call Spots
5
Data Sources
Name Ditech.com Web Site KeyWord Freq
Daily Sourced Ominture Description Site
Catalyst 13.5
Daily KeyWord intervention on Web Sourced Phone
Leads Paid verus Natural Keyword Analysis
Web Search Profiles by Search Engine
6
Data Sources
Name PRIZM Cable Profiles Freq
Quarterly Sourced Nielsen Description TBD
Agreement
Optimization Assignments using PeopleMinutes by
Station Includes Stations and Dayparts NOT
previously used.
Nielsen Part I
Nielsen Part II
Nielsen Part III
Nielsen Part IV
7
Geographic Cancellation Rates