Campaign Comparison

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Campaign Comparison
How is a capital campaign different from other
fundraising efforts? Linda Lysakowski,
ACFRE www.cvfundraising.com
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Campaign Comparison
Annual Campaign
Capital Campaign

• Part of an integrated Development Program
• Defined, limited period of time
• Often restricted usage new construction,
  renovation, endowment
• Volunteer driven
• (continued on next page)

• Cornerstone of a Development Shop
• Donations given annually
• Usually without restriction, supports operating
  budget
• Staff driven

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Campaign Comparison
Annual Campaign
Capital Campaign

• Smaller gifts
• More expensive to run
• Heavy Direct Mail
• From disposable income

• Multi-year pledges
• Generally 8 average costs to run campaign
• Heavy personal solicitation
• From accumulated assets