TRADER JOES

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TRADER JOES
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TRADER JOES
COMPANY MISSION AND VALUES

• Their mission is to bring customers unique,
  high quality products for great value by
  traveling the world
• To better educate their customers about TJs
  products
• To sell best quality products at the best prices

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TRADER JOES
PRODUCT CATEGORIES

• Meals
• Snacks Sweets
• Healthy Choices
• Entertaining Choices
• The Basic. TJs Style
• Wine Beer Such

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TRADER JOES

• Trader Joes continually introduces new
  products
• They have been known to introduce 15 new
  products in a single week!
• Below are this weeks new offerings from your
  local Trader Joes

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TRADER JOES
EMPLOYEES

• Seek to hire knowledgeable and friendly
  employees with a strong sense of values
• Active in employee development
• Employ a practice of promoting-from-within
• Offer a plentitude of benefits to part-time and
  full-time employees

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TRADER JOES
COMPETITIVE ADVANTAGES

• Welcoming, fun atmosphere in store
• Product Guarantee
• High value products at low prices
• Cash policy to suppliers

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TRADER JOES
VALUE CHAIN

• Primary
• Inbound logistics ? No high stocking fee
  transfers savings to customers
• Operations ? Environmentally conscious
  manufacturing
• Outbound logistics ? Assume JIT inventory
  system
• Marketing Sales ? In-store promotions
• Service ? Helpful knowledgeable staff
• Support
• Procurement ? Continual expansion
• Technology Development ? Satellite network, No
  online shopping
• Human Resource Mgmt ? Effective development
  retention
• General Administration ? Accomplish goal of
  delivering best product

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TRADER JOES
LOCAL COMPETITORS
INDUSTRY COMPETITORS
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TRADER JOES
STRENGTHS VS. WEAKNESSES

• Unique Product
• High Value
• Low Prices
• Friendly, neighborhood
  
  
  
  grocery store
• Community Involvement

• Store layout
• No online shopping
• No self check-out

Private Company
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TRADER JOES
THANK YOU
Amanda Plante Jill Sawyer Chia Zuei Tian (Paris)