Working with the Press Public Relations Activities

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Working with the Press Public Relations
Activities

• 2004 Regional Educational Advising Conference
• Moscow, August 9-13, 2004
• Natalia Aulchenko, Novosibirsk EIC
• American Councils for International Education
  ACTR/ACCELS

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Mass Media

• Data Base
• Press release before any significant event
• Information letter after the event

3
Writing Press

• Editors article in specialized section they
  ask you to be an expert (Educational testing,
  Study abroad opportunities)
• Interview with alumni
• Students newspapers
• Paid material (daily or weekly newspaper, glossy
  journal, free newspapers with ads, TV program)

4
Radio

• Announcements in news programs basing on your
  press release
• Interview before or during the event
• Paid advertisement

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TV

• Guest speakers they need the experts (holidays
  in the US, differences between Russian and US
  students, volunteers movement)
• Interviews with organizers during the events for
  evening news
• Specialized channel oriented on educational or
  international programs

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Electronic

• Web Site
• Links from other education oriented Web Sites
• Advertisement on other Web Sites to the special
  events
• News on other Web Sites to the special dates
• Local list-serves via moderators
• Your list-serves (press, language schools)
• E-mail

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Printed Materials

• Booklets for every day
• Flyers
• Posters for special events
• Announcements about Centers activities and
  services in the higher education institutions
• Business mailing

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Outreaches

• Advising Fair
• International Education Day
• Participation in fairs/events organized by other
  organizations
• Lectures and Workshops in local educational
  establishments
• Communications with local educational
  authorities, youth organizations

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Alumni

• Social and public activities organized by them
• - Give information cause for press release
• - Often followed by publications
• Give interview, take part in TV and radio
  programs
• Participate in city youth events

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Updated Web site plus all links to our Web site
(30 of the Fair visitors react on the Web site
announcement)Posters for special events (30 of
the Fair visitors know about the event from the
posters in their universities)All kinds of
outreach activitiesMass Media (depends on the
price it costs you), press releases, information
lettersUSG programs alumnis activities
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Thank younatasha_at_ieie.nsc.ruhttp//actr.nsk.
ru