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1
Cultivating Your Volunteer Garden
  • How to Grow Your Event Volunteers Into Tomorrows
    Leaders

2
Who Are We?
  • Worked with over 81 nonprofit and government
    agencies
  • Certified Trainer in the Best Practices of
    Volunteer Management
  • Presented on the volunteer generator model
  • Nonprofit Management, Johns Hopkins University
    and
  • AmeriCorps Alumna.

3
Baltimore Main Streets
  • Central coordinating agency for Baltimores nine
    Main Street neighborhoods
  • Baltimore Development Corporation
  • Third largest urban program and
  • Three full-time staff.

4
Results
  • 385 façade improvements
  • Over 2.9 million in private investment
  • 5 million in public improvement projects with
    another 2.9 million in planning stages
  • 264 net new businesses
  • 780 net new full-time jobs and
  • Over 49,000 volunteer service hours valued at
    884,127 to Baltimore.

5
Baltimore Main Streets
  • Major Initiatives

6
Miracle on Main Street
  • Over 800 retailers
  • 75 million media impressions
  • Car, cruise, airplane tickets, and neighborhood
    gift baskets
  • Supermarket Sweep
  • Public-private partnerships and
  • Neighborhood events.

7
Baltimore Main Streets
  • Trash Initiative
  • E. Monument Street Canopy Removal
  • The Sphinx Club
  • Pigtown Property Acquisition
  • Pennsylvania Avenue Facades and
  • Federal Hill Comfort Station.

8
Session Goals
  • At least one volunteer management resource
  • Best practices of volunteer management
  • Increased comfort level with disciplining
    volunteers
  • Ideas for volunteer recruitment and
  • Have fun!

9
Group Discussion
  • What are your challenges related to volunteers?

10
Trends in Volunteerism
  • Employee Volunteerism
  • Virtual Volunteerism
  • Cross National Volunteerism
  • VolunTourism

11
Episodic Volunteerism
  • We are here for a good time, not a long time

Federal Hill Street Beat Festival
12
The Facts
  • One-third to one-half of volunteers
  • Unwillingness to make year-round commitment
  • 79 cited short-term assignments as most
    important incentive and
  • One barrier was constant among nonvolunteers in
    all age, income, and employment status groups
    unwillingness to make year-round commitment.
  • Sources 2000 National Survey of Giving,
    Volunteering, and Participating, J.C. Penny
    Company, and Steve McCurley

13
The Shift
  • Episodic volunteering is an individualized
    approach to volunteering built around
  • Availability
  • Interests
  • Skills
  • Motivations and
  • Commitment.

Annual Pigtown Festival
14
Encouraging Additional Commitment
  • Organize Attractor Events and Positions
  • Scout for the More Engaged
  • Nurture Additional Involvement
  • Volunteer Promotions
  • Foundation Materials

Jack Chaffin, Federal Hill Main Street Volunteer
15
The 30-Minute Volunteer
  • Significant volunteer contribution
  • - Customer service approach
  • Respect concern for time
  • - Break it down
  • Access
  • - Technology
  • - Work from home

Federal Hill Volunteers
16
The 30-Minute Volunteer
17
Attractor Events
  • Use large number of one day volunteers
  • Photogenic for press coverage
  • Mission related and
  • Clear goal or end point.

Fells Point Privateer Day
18
Scout For the More Engaged
  • Scouts are current volunteer leaders who
  • Lead small volunteer teams
  • Meet and greet new volunteers
  • Scouts look for volunteers who are
  • Having fun
  • Leading or organizing others
  • Indicate a personal interest in the cause

19
Nurture Additional Involvement
  • Nurture interested volunteers by asking them to
  • Evaluate the event
  • Help plan the next event
  • Take a leadership role at the next event
  • Frame ask as a continuation of work already done

20
Volunteer Recognition and Ask
21
Now that you got em, keep em!
  • Give the volunteer a title
  • Let them in on some inside information and
  • Invite the volunteer to join a Committee.

Highlandtown Main Street Façade Renovation
22
Now that you got em, keep em!
  • Be clear and honest about committee member
    commitments
  • Set clear term limits for committee members
    and
  • Use exiting members to orient replacements.

23
Now that you got em, keep em!
  • No boring meetings
  • Set a start and end time and stick to it
  • Assign everybody a role
  • Provide food and
  • Stand up.

24
Volunteer Promotions
  • Create chart or ladder based on involvement
  • Set specific criteria for advancement
  • Have specific recognition for each level and
  • Encourage both vertical and horizontal
    advancement.

25
Foundation Materials
  • The seeds for your garden
  • The Basics
  • - Application/waiver
  • - Position description
  • - Recognition process
  • - Sign-in sheet and
  • - Volunteer tracking method.

26
Sample Volunteer Application
27
Group Discussion
  • Break into five groups based on the Four Points
    and fund raising
  • Each group will select one member to
  • - Record
  • - Report and
  • - Example.
  • Use real-world volunteer position/need and break
    it down into smaller, 30-minute tasks

28
Pitfalls
  • Too much, too soon
  • Busy work
  • Too many hats and
  • Burn out.

29
Firing a Volunteer
  • Why?
  • Poor work
  • Not showing up
  • Impeding work of others
  • Breaking rules

30
Firing a Volunteer
  • Develop a system
  • Clear position descriptions
  • Create polices for
  • Probation
  • Suspension and
  • Termination.
  • Ensure everyone is treated equally
  • Performance coaching

31
Performance Coaching
  • One on One meeting
  • Discuss the problem and solutions
  • Develop plan of action
  • Offer assistance, training or coaching and
  • Keep record of the meeting.

32
The Investigation
  • Provides proof in case of litigation
  • Have volunteers sign in and out every time and
    keep sign sheets
  • Create file to store all documentation and
  • Get statements from staff, clients or other
    volunteers, if needed.

33
The Firing Meeting
  • Never one-on-one
  • Be specific and clear
  • Do not negotiate
  • Allow volunteer to vent and
  • Follow up with a letter.

34
Retiring a Volunteer
  • Longtime, hard working volunteer that has given
    years of quality service and earned the respect
    of staff and other volunteers.
  • Instead of firing, Plaque the volunteer
  • Create an award
  • Present in public
  • Retire

35
Questions Answers
36
Contact Information
  • Donna Langley
  • 410-779-3841
  • dlangley_at_baltimoredevelopment.com
  • Nick Rudolph
  • 410-779-3834
  • nrudolph_at_baltimoredevelopment.com

37
Please Visit
  • www.BaltimoreMainStreets.com
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