Making the Most of FSC Certification

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Making the Most of FSC Certification Why Your
Company Should Be Certified
Antony Marcil, Forest Stewardship Council (FSC)
Canada T 416-778-5568 x23, amarcil_at_fsccanada.org
FSC-certified forest in Nova Scotia. FSC
Certification Code SW-FM/COC-214
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FSC Background
Where it came from
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Rio de Janeiro - 1992
U.N. Conference on Environment and Development
Agenda 21 Global Climate Change
United Nations General Assembly met in Rio.
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Rio Earth Summit
(Draft) United Nations Forest Protection Treaty
July 1992
Founded in Toronto in October 1993
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FSC is ....
a voluntary, global, democratic, non-profit
collaboration of Aboriginal, environmental,
labour and industry partners in search of better
ways to manage the worlds forests.
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FSCs vision ....
FORESTS FOR ALL FOREVER
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FSCs mission ....

• Forest management must be balanced
• ENVIRONMENTALLY APPROPRIATE The harvest of
  timber and non-timber products maintains the
  long-term ecology, biodiversity and productivity
• SOCIALLY BENEFICIAL Local communities have a
  say, Aboriginal and traditional rights are
  respected, workers are properly training and
  society enjoys long-term benefits
• ECONOMICALLY VIABLE Forest management that both
  ensures and is the result of sound financial
  management

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FM certification 10 Principles

• Compliance with Laws and FSC Principles
• Tenure and Use Rights and Responsibilities
• Indigenous Peoples' Rights
• Community Relations and Worker's Rights
• Benefits from the Forest
• Environmental Impact
• Management Plan
• Monitoring and Assessment
• Maintain High Conservation Value Forests
• Plantations

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Supporting healthy forests

• Waterways are protected
• Wildlife habitat and species are protected
• High conservation value forests are preserved
• Soil is protected
• Forest management practices are monitored
  annually
• Genetically modified trees are not used
• Local people are involved in forest mgmt.
• The rights of Aboriginal Peoples are respected.

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FSC A Global Network
45 National Offices (NIs), 118 M ha. in 82
countries, 18 CBs, 998 FM 15,000 CoC
certificates.
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FSC Background
Why it is important
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Paper consumption 1910 - 2010
350 million tonnes/year worldwide
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Forests shelter half of all land-based
species help slow global warming regulate local
and regional rainfall crucial sources of food,
medicine, clean water and provide recreational,
aesthetic, and spiritual benefits for hundreds of
millions of people.
Union of Concerned Scientists, Recognizing
Forests' Role in Climate Change - 1998
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FSC Background
And it is also an important business tool
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How FSC works in the world of paper and print
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FSC Forest Management Certificates
in Canada
gt600 increase (2004-09)
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Growth in FSC-certified Forest Area
- 28.8 M. Ha.
- 13.5 M Ha.
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Tracked Mapped by WWF Canada - 90818
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FSC Certification

• Tracking from forest to final product.
• Independent, third-party auditing.
• Certification code e.g. XX-CoC-000000

Chain of Custody
FSC Label
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FSC Chain of Custody Certificates
901 FSC CoC Certificates in Canada.
(as of October 2009)
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Building with Forest Stewardship Council (FSC)
certified wood is a vital and growing component
of the green building movement in terms of its
positive environmental impact, growing market
demand and in light of requirements under new and
existing LEED standards. Join us in discussing
how to incorporate certified materials into your
building project and ways of maximizing the LEED
credits you can earn by doing so. We will also
provide practical solutions for specifying and
finding FSC certified wood products. Hear from
the experts and learn from experience. The
Forest Stewardship Council (FSC) is an
international non-profit organization that
promotes the sustainable management of forests
through forest certification and product
labelling. For more please visit
www.fsccanada.org
Geographic Distribution of FSC Chain of Custody
(CoC) Certificates
901 FSC CoC Certificates in Canada.
(as of October 2009)
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FSC On-product Labels
An independently audited guarantee that a product
comes from a forest- friendly source.
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Market-friendly label design variations
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600 print locations in all 10 provinces 324
lines of FSC-certified paper and envelopes All
major paper distributors merchants are FSC-
certified Virtually every paper format is
available
Paperboard Packaging Uncoated Free Sheet Fine
Text Covers Coated Free Sheet Bonds
Writing Coated Covers NCR Others Envelopes Newsp
rint Labels Digital
www.fsccanada.org
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FSC Chain of Custody Certificates Papers,
Manufacturing Distribution
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How FSC Can Help Market Paper and Print
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SustainablE PUrCHASING
and BRAND PROTECTION
FSC-certified Forest in Ontario Cert. Code.
SGS-FM/COC-000931
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Stakeholder support for FSC
and many more First Nations and environmental
organizations.
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Domtar has selected Forest Stewardship Council
(FSC) certification, the most rigorous and
widely-endorsed forest certification standard
globally, to verify that their forest operations
are well-managed.
Mike Russill, President and Chief Executive
Officer WWF-Canada
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As a writer, I care about the quality of the
paper used to reproduce my works and as a human
being, I care about our planet. I specify
FSC-certified paper in my contracts. If you were
to do the same, you could change the face of
forestry. Margaret Atwood
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Consumers can trust FSC because it is not an
unsubstantiated boast by the company itself, but
the result of an examination against
internationally accepted standards of best
practice, by trained and experienced
auditors. Jared Diamond Author of
Guns, Germs and Steel
and of Collapse
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FSC Chain of Custody Certificates Printers
(multi-sites count as 1)
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WHY TRUST FSC?
RIGOROUS FORESTRY STANDARDS THIRD-PARTY
CERTIFICATION TRANSPARENT, AUDITED
CoC STAKEHOLDER SUPPORT and MARKET ACCEPTANCE
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The Future of Certification Unification? Carbon
Footprint? Supply Chain Risk Management? Replaceme
nt by the Next Fad?
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Brand Association
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They All Specify FSC
(written procurement policies preferring FSC)
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GOVERNMENTProcurement Policies Specifying
FSC-certified Products
Ontario confirms commitment to FSC. 30 of all
paper will be FSC-certified in 2009 and all print
suppliers FSC-certified by 2012. August 1, 2008
Alberta, Ministry of Environment. ... will
give preference to printing companies who can
produce publications on materials certified by
the Forest Stewardship Council (FSC). and By
the end of the 2006 fiscal year produce all
internal and external publications on paper that
is FSC-certified. 2005
Other Government Ministries or Departments
specifying FSC-certified products Export
Development Canada, Parks Canada, Transport
Canada, Environment Canada, Province of B.C.,
Alberta Ministry of Environment, City of
Toronto, City of Pickering, City of Spruce Grove,
Tourisme Quebec
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In Conclusion
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HOW DO WE CHANGE THE WORLD?
CHOOSE AN FSC-CERTIFIED PRINTER and SPECIFY
FSC-CERTIFIED PAPER and USE
FSC AS A MARKETING TOOL!
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WHY SHOULD WE CHANGE THE WORLD?
FOR TWO REASONS
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Because these 34 countries
Australia Austria Bulgaria Cameroon China
Colombia Denmark France Germany Greece Holland
Honduras India Italy Iran Iraq Jamaica Japan
Korea Madagascar Mexico New Zealand Norway
Pakistan Poland Portugal Romania Spain Sweden
Switzerland Turkey U.K. U.S.A. Venezuela
Europe 16 Americas - 6 Asia 7 M.E. 3 Africa
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have two things in common.
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8,000 years ago they all had intact forests
Source World Resources Institute and Global
Forest Watch Canada. Frontier forests are the
world's remaining large intact natural forest
ecosystems - undisturbed and large enough to
maintain all of their biodiversity.
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Today they have NONE, ZIP, NADA
Source World Resources Institute and Global
Forest Watch Canada. Frontier forests are the
world's remaining large intact natural forest
ecosystems - undisturbed and large enough to
maintain all of their biodiversity.
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Classic Win-Win
BE PASSIONATE, MAKE SURE THAT THE REMAINING
INTACT, FRONTIER FORESTS ARE NOT LOST AND MAKE
MONEY DOING SO!