List Building Techniques

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The Lifeblood of Online MarketingList Building
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The old saying goes...

• The money is in the list
• This is SO True!
• But do you know how to build one?

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What are lists?

• Lists are simply a collection of your subscribers
  / prospects e-mail address and other details,
  such as their names etc.

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Creating an e-mail list

• It is, in theory, quite simple
• You just ask people for their details
• In practice thats rarely enough

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Heres some techniques that have proven to work
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Use an auto responder

• You can create e-mail lists without one
• But why do that when todays auto responders
  automate the entire process

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Use an Ethical Bribe

• Use a form on your website or blog
• Offer a gift in exchange for contact information
• Gifts such as e-books are often used
• Courses make good bribes as they are delivered
  over a longer time period

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Use a Squeeze Page

• A form on a webpage that explains your bribe
• Form has to be completed to access the website
  and bribes
• In effect the whole website is the bribe

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Use your existing subscribers

• A tell a friend script asks your existing
  visitors and subscribers to recommend other
  people who may like your site

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Create a community

• Offer a Members area at your site
• Forums can double as a members area
• Registration required to participate
• This becomes your mailing list

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Joint Ventures

• A great way to leverage your efforts
• Form partnerships and agree to recommend each
  others lists
• Use third party systems and promote offers to
  convert into your personal list

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The W.E.S.T List Building Module

• Lightning Fast Creation of Opt in and Lead
  Generation Magnets
• Positioning Newsletter Forms for Higher
  Conversions
• Tracking and Optimizing Opt in Conversions

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Learn Advanced but Easy List Building
Techniques... and More!
www.TheWestProgram.com