10 Old SEO Techniques Which Should be Avoided - PowerPoint PPT Presentation

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10 Old SEO Techniques Which Should be Avoided

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Title: 10 Old SEO Techniques Which Should be Avoided


1
10 Old SEO Techniques Which Should be Avoided
Presented By Indian SEO Company
2
Introduction
You know that search engine optimization industry
is going through a many transformation and up
gradation. There are lots of google algorithm
update like 'panda', 'penguin' has already
affected in search engine ranking. The new
algorithm update means to create a new strategy.
So, some old SEO techniques which should be
avoided. Most of the SEO company has already
closed these techniques.
3
1. Duplicate and Plagiarized Content
"Content is king". We are already know about this
term who are associated with the SEO industry.
So, High quality and unique content are most
important at the present scenario of SEO
Industry. That means that all content which you
publish on your site should be unique and
original. So, Duplicate and plagiarized content
should be avoided for better SEO performance of
your website.
4
2. Too Many Reciprocal Links
Reciprocal links are a part of the link building
strategy buy when you are using these techniques
then you need to ensure two different things.
Please make sure that your whole backlink
creation does not only depend on reciprocal link
building because if you have a large number of
reciprocal links from websites then Google will
easily understand that you are not following
natural way. Secondly, If you get reciprocal
links from website that are related to your
domain.
5
3. Keyword Stuffing
Keyword Staffing is not a good practice for SEO
activities. Earlier days, This technique used for
better SEO performance. Now the maximum
requirement and inclusion of the keywords in the
article shall not be more than two to three
percent.
6
4. Press Releases but No News
It is a very important link building method.
Suppose, One user post a press release that has
nothing newsworthy in it. So, that means this
user post this press release only for a link
generation. It is very bad practice. So, please
remember that when you publish something, it
should be informative and highly interest factors
for the user.
7
5. Ignoring Social Signals
Social sharing is most important at the present
scenario. The Social sharing button is very
important for user engagement. So, If you
ignoring these then you are losing customer
engagement for you website. Engaging customers
are the main priority for our work.
8
6. Low Value Linking
Actually, Google does not like pages that hugely
consist of links or looks like a single link
list. Thus, always try and make the link part of
your content. This will provide your link an
added value.
9
7. Lack of Proper Strategy
Before implementing SEO work, ensure that you
have an effective and clear strategy in mind.We
are not successful if we are not following right
strategy. So, the proper strategy is most
important for success.
10
8. Ignoring the website Design
Actually, the website is the main window to the
world. So, It is very important that how your
website looks and what about the functionality.
The Website should not only be aesthetically
pleasing, but it should also be easy to navigate
and search-engine friendly.
11
9. Using Automated Tools
If you want good results for your SEO work then
you can't use any automated tools. All automated
tools can save you time but do not abdicate
proper responsibility. So, if you get better
result the automated tools should be avoided.
12
10. Depending on Google only
If you are totally depending on Google to bring
in most of traffic then you clearly make a
mistake. Develop a variety of traffic portfolio
that will help traffic to your website through
different channels.
13
Contact Us
Indian SEO Company
Y8, Block - EP, Sector V Salt Lake, Kolkata -
700091, India Ph 91 33 4020 0838 Fax 91 33
4020 0856 Email info_at_indian-seo-company.com Webs
ite http//www.indian-seo-company.com
Thank You
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